Public Relations, Values and Cultural Identity PDF Download

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Public Relations, Values and Cultural Identity

Public Relations, Values and Cultural Identity PDF Author: Enric Ordeix
Publisher: P.I.E-Peter Lang S.A., Editions Scientifiques Internationales
ISBN: 9782875742513
Category : Conference papers and proceedings
Languages : en
Pages : 0

Book Description
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
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