Public Relations Strategies and Tactics PDF Download

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Public Relations Strategies and Tactics

Public Relations Strategies and Tactics PDF Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 020589724X
Category : Language Arts & Disciplines
Languages : en
Pages : 625

Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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