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Author: Robert L. Heath Publisher: SAGE ISBN: 9780761912866 Category : Business & Economics Languages : en Pages : 824
Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: Robert L. Heath Publisher: SAGE ISBN: 9780761912866 Category : Business & Economics Languages : en Pages : 824
Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: Elizabeth L. Toth Publisher: Routledge ISBN: 1135250693 Category : Business & Economics Languages : en Pages : 656
Book Description
The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
Author: Craig E. Carroll Publisher: John Wiley & Sons ISBN: 1119061237 Category : Social Science Languages : en Pages : 656
Book Description
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Author: Paul M. Pedersen Publisher: Human Kinetics ISBN: 1718202997 Category : Physical education and training Languages : en Pages : 537
Book Description
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Author: Charles K. Wilber Publisher: Rowman & Littlefield ISBN: 9780847687909 Category : Business & Economics Languages : en Pages : 436
Book Description
Years have passed since the end of the War of the Lance. The people of Ansalon have rebuilt their lives, their houses, their families. The Companions of the Lance, too, have returned to their homes, raising children and putting the days of their heroic deeds behind them. But peace on Krynn comes at a price. The forces of darkness are ever vigilant, searching for ways to erode the balance of power and take control. When subtle changes begin to permeate the fragile peace, new lives are drawn into the web of fate woven around all the races. The time has come to pass the sword ? or the staff ? to the children of the Lance. They are the Second Generation. An all-new audiobook edition of a classic Dragonlance novel. This book of five novellas bridges the gap between the Chronicles and Legends trilogies and Dragons of Summer Flame. While detailing their adventures, The Second Generation also sets up key events and characters in future Dragonlance novels.
Author: Regina Luttrell Publisher: Rowman & Littlefield ISBN: 1442265256 Category : Language Arts & Disciplines Languages : en Pages : 225
Book Description
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Author: Pedersen, Paul M. Publisher: Human Kinetics ISBN: 1492550957 Category : Business & Economics Languages : en Pages : 544
Book Description
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.
Author: Richard D. Waters Publisher: Routledge ISBN: 1317636910 Category : Language Arts & Disciplines Languages : en Pages : 366
Book Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Author: Robert L. Heath
Author: Robert L. Heath
Author: Elizabeth L. Toth
Author: Craig E. Carroll
Author: Paul M. Pedersen
Author: Elihu Katz
Author: Charles K. Wilber
Author: Regina Luttrell
Author: Pedersen, Paul M.
Author: Richard D. Waters
Author: