Public Relations in Educational Organizations PDF Download

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Public Relations in Educational Organizations

Public Relations in Educational Organizations PDF Author: Theodore J. Kowalski
Publisher: Simon & Schuster Books For Young Readers
ISBN:
Category : Education
Languages : en
Pages : 408

Book Description
This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.
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