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Author: Cosette N. Kies Publisher: Scarecrow Press ISBN: 9780810846562 Category : Business & Economics Languages : en Pages : 220
Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author: Lisa A. Wolfe Publisher: ISBN: 9781555704711 Category : Libraries Languages : en Pages : 0
Book Description
The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
Author: Cosette N. Kies Publisher: Scarecrow Press ISBN: 9780810846562 Category : Business & Economics Languages : en Pages : 220
Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author: Lisa A. Wolfe Publisher: ISBN: Category : Business & Economics Languages : en Pages : 232
Book Description
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Author: David Baker Publisher: Elsevier ISBN: 0443134367 Category : Language Arts & Disciplines Languages : en Pages : 788
Book Description
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Author: Alice Gertzog Publisher: Scarecrow Press ISBN: 0810847566 Category : Language Arts & Disciplines Languages : en Pages : 602
Book Description
Combines theory and practical advice to address public library policies, procedures, resources, and human relations in a clear manner. "Expect future editions of this eminently readable, yet well-documented text." —LIBRARY JOURNAL
Author: Primary Research Group Publisher: Primary Research Group Inc ISBN: 1574402722 Category : Language Arts & Disciplines Languages : en Pages : 114
Book Description
This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks closely at how public libraries study and assess their reputation with their constituency reach out to them in the library, over the internet, and through all the means available to them. The study presents detailed quantitative data on public library spending on public relations, as well as their use of internet sites and tools such as Facebook, Twitter, Pinterest, YouTube and other sites to engage their audience. The study also presents its findings on a communications and website strategy and traditional means of reaching out such as children’s storytelling, theatrical and musical events, library newsletters, library friends’ groups, book sales, contests and other means of reaching out and engaging the public. In addition, the report presents detailed data and commentary on library use of focus groups and surveys. Data in the report is broken out by size of library budget, size of service area, per capita income of service area and other criteria.
Author: Library of Congress. Office for Subject Cataloging Policy Publisher: ISBN: Category : Subject headings, Library of Congress Languages : en Pages : 1660
Author: Cosette N. Kies
Author: Lisa A. Wolfe
Author: Cosette N. Kies
Author: Cosette N. Kies
Author: Lisa A. Wolfe
Author: David Baker
Author: 
Author: Alice Gertzog
Author: Primary Research Group
Author: Library of Congress. Office for Subject Cataloging Policy
Author: S. P. Agrawal