Author: Publisher:
ISBN:
Category : Publicity
Languages : en
Pages : 184
Book Description
Public Relations Directory and Yearbook
Author: Public Relations Directory and Yearbook
Author: Public Relations Directory and Yearbook
Author: Karl E. EttingerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 876
Book Description
Public Relations
Author: Edward L. BernaysPublisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Public relations
Author: AnonymousPublisher: Рипол Классик
ISBN: 5878720043
Category : History
Languages : en
Pages : 97
Book Description
Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.
Public Relations History
Author: Cayce MyersPublisher: Routledge
ISBN: 135103300X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Public Relations
Author: Bertrand R. CanfieldPublisher:
ISBN:
Category : Public relations
Languages : en
Pages : 540
Book Description
Bibliography of Educational Public Relations
Author: Whitman DanielsPublisher:
ISBN:
Category : Public relations
Languages : en
Pages : 104
Book Description
Author: 
Author: