Journal of Public Policy and Marketing PDF Download

Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188

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Author: Otto Lerbinger
Publisher: Routledge
ISBN: 113559998X
Category : Business & Economics
Languages : en
Pages : 533

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Book Description
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 0231545541
Category : Language Arts & Disciplines
Languages : en
Pages : 419

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Book Description
Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.

Author: David Berry
Publisher: Routledge
ISBN: 1317073479
Category : Social Science
Languages : en
Pages : 249

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Book Description
Public policy thinking and implementation is both a process of intellectual thought and rationale for governing. This book examines public policy and the influence news media organizations have in the production and implementation of public policy. Part I assesses the impact of political philosophy on public policy thinking and further discusses the meaning of public policy in social democratic systems. It uses the riots that occurred across England in the summer of 2011 as a case-study to focus on how the idea of the ’Big Society’ was regenerated by government and used as a basis for public policy thinking. Finally, it investigates how media organizations form news representations of public policy issues that seek to contextualize and reshape policy manufactured for public consumption. Part II provides a psychological exploration of the processes which explain the connection between the media, the public and policy-makers. Does the ’common good’ really drive public policy-making, or can group processes better explain what policy-makers decide? This second part of the book explores how media workers’ professional identities and practices shape their decisions about how to represent policy news. It also shows how the public identities and corporate interests of media organizations shape their role as referees of public policy-making and how all this culminates in faulty decision-making about how to represent policy news, polarization in public opinion about particular policies, and shifts in policy-makers’ decisions.

Author: Sigrid Koch-Baumgarten
Publisher: Routledge
ISBN: 1135168024
Category : Political Science
Languages : en
Pages : 252

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Book Description
This book explores the extent and circumstances under which the media affects public policy; and whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions.

Author: Robert G. Picard
Publisher: Springer Nature
ISBN: 3030351734
Category : Social Science
Languages : en
Pages : 283

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Book Description
This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place worldwide, the factors that determine its forms, influence its elements, and affect its outcomes. It explores how to analyze policy proposals, evaluate policy, and use policy studies approaches to examine policy and policymaking. Truly international in scope, it lays out the variety of political, social, economic, and institutional influences on policy, the roles of industries and policy advocates in the processes, and issues and factors that complicate effective policymaking and skew policy outcomes. This textbook is a valuable resource for advanced undergraduate and postgraduate students.

Author: Glen Krutz
Publisher:
ISBN: 9781738998470
Category :
Languages : en
Pages : 0

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Book Description
Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.

Author: Michael Moran
Publisher: Oxford University Press, USA
ISBN: 0199548455
Category : Political Science
Languages : en
Pages : 997

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Book Description
This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.

Author: Austan Goolsbee
Publisher: University of Chicago Press
ISBN: 022680545X
Category : Business & Economics
Languages : en
Pages : 259

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Book Description
A calculation of the social returns to innovation /Benjamin F. Jones and Lawrence H. Summers --Innovation and human capital policy /John Van Reenen --Immigration policy levers for US innovation and start-ups /Sari Pekkala Kerr and William R. Kerr --Scientific grant funding /Pierre Azoulay and Danielle Li --Tax policy for innovation /Bronwyn H. Hall --Taxation and innovation: what do we know? /Ufuk Akcigit and Stefanie Stantcheva --Government incentives for entrepreneurship /Josh Lerner.

Author: Des Freedman
Publisher: John Wiley & Sons
ISBN: 0745657214
Category : Social Science
Languages : en
Pages : 315

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Book Description
The Politics of Media Policy provides a critical perspective on the dynamics of media policy in the US and UK and offers a comprehensive guide to some of the major points of debate in the media today. While many policymakers boast of the openness and pluralism of their media systems, this book exposes the commitment to market principles that saturates the media policy environment and distorts the development and application of democratic media policies. Based on interviews with dozens of politicians, regulators, special advisers, lobbyists and campaigners, The Politics of Media Policy considers how governments, civil servants and media corporations have shaped the drawing up of rules concerning a range of issues including: Media ownership Media content Public broadcasting Digital television Copyright Trade agreements affecting the media industries. The book identifies both the institutions and the arguments that dominate the development of these crucial media policies. It will be of interest to public policy and media professionals, researchers, activists and students indeed all those determined to understand and respond to the impact of neo-liberalism on the contemporary world.