Journal of Public Policy and Marketing PDF Download

Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188

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Author: Yu-li Liu
Publisher: Routledge
ISBN: 131774411X
Category : Social Science
Languages : en
Pages : 326

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Book Description
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Author: Paul N. Bloom
Publisher: SAGE
ISBN: 9780761916260
Category : Business & Economics
Languages : en
Pages : 570

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Book Description
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

Author: Natalie Mizik
Publisher: Edward Elgar Publishing
ISBN: 1784716758
Category : Business & Economics
Languages : en
Pages : 713

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Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Author: Yu-li Liu
Publisher: Routledge
ISBN: 1317744101
Category : Business & Economics
Languages : en
Pages : 403

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Book Description
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 140

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Author: Das, Rituparna
Publisher: IGI Global
ISBN: 1799803171
Category : Political Science
Languages : en
Pages : 320

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In today’s global economy, the role of public policy in managing and ensuring sustainability is an emerging area of research considering modern day issues such as climate change and the depletion of energy resources. The impact that these environmental concerns have on human life has brought to light a new era of economic theories and initiatives to promote a better lifestyle. Interdisciplinary Approaches to Public Policy and Sustainability is an essential reference source that discusses the role of public policy in managing sustainability within a wide variety of professional industries such as health, education, and business. Featuring research on topics such as sustainable finance, environmental regulation, and information economics, this book is ideally designed for environmental and policy scientists, researchers, conservationists, policymakers, government officials, lawmakers, academicians, and students seeking coverage on the practices of sustainability pertaining to economic development.

Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1035302721
Category : Business & Economics
Languages : en
Pages : 555

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Book Description
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.

Author: Dawn Iacobucci
Publisher: Emerald Group Publishing
ISBN: 1787548244
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Author: Thaddeus H. Spratlen
Publisher: Marketing Classics Press
ISBN: 1613112076
Category : Business & Economics
Languages : en
Pages : 28

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