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Public Opinion Research on Alcohol Advertising on Radio and Television

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 102

Book Description

Public Opinion Research on Alcohol Advertising on Radio and Television

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 102

Book Description

Public Opinion on Alcohol Advertising on Television and Radio

Author: Allan Wyllie
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28

Book Description

Liquor Advertising Over Radio and Television...

Author: United States. Congress. Senate. Committee on interstae and foreign commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 302

Book Description

Beer and Wine Advertising: Impact of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 648

Book Description

The Effects of the Mass Media on the Use and Abuse of Alcohol

Author: Susan Ehrlich Martin
Publisher: DIANE Publishing
ISBN: 0788125702
Category : Advertising
Languages : en
Pages : 321

Book Description
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.

Alcohol Advertising

Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 516

Book Description

Reducing Underage Drinking

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761

Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.