Expenditure of Public Funds for Broadcast Advertising PDF Download

Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power
Publisher:
ISBN:
Category : Broadcast advertising
Languages : en
Pages : 210

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Author: United States. Congress. House. Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 204

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Author: Catherine DiMartino
Publisher: Teachers College Press
ISBN: 0807776785
Category : Education
Languages : en
Pages : 209

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This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Author: Jack Schneider
Publisher: The New Press
ISBN: 1620978121
Category : Education
Languages : en
Pages : 153

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A trenchant analysis of how public education is being destroyed in overt and deceptive ways—and how to fight back In the “vigorous, well-informed” (Kirkus Reviews) A Wolf at the Schoolhouse Door, the co-hosts of the popular education podcast Have You Heard expose the potent network of conservative elected officials, advocacy groups, funders, and think tanks that are pushing a radical vision to do away with public education. “Cut[ing] through the rhetorical fog surrounding a host of free-market reforms and innovations” (Mike Rose), Jack Schneider and Jennifer Berkshire lay bare the dogma of privatization and reveal how it fits into the current context of right-wing political movements. A Wolf at the Schoolhouse Door “goes above and beyond the typical explanations” (SchoolPolicy.org), giving readers an up-close look at the policies—school vouchers, the war on teachers’ unions, tax credit scholarships, virtual schools, and more—driving the movement’s agenda. Called “well-researched, carefully argued, and alarming” by Library Journal, this smart, essential book has already incited a public reckoning on behalf of the millions of families served by the American educational system—and many more who stand to suffer from its unmaking. “Just as with good sci-fi,” according to Jacobin, “the authors make a compelling case that, based on our current trajectory, a nightmare future is closer than we think.”

Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2188

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Author: Martin Carnoy
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 72

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This study reviews recent empirical research on the effect of school vouchers on student achievement (particularly for low-income minorities attending private schools) and the effect of the threat of vouchers on low-performing public schools. The study examines the Milwaukee voucher experiment, the Cleveland voucher program, and new voucher research. Research on the voucher programs in Cleveland and Milwaukee indicate that for African American students these programs have little or no positive effect on their academic achievement. Research from Dayton, Ohio, New York, New York, and Washington, D.C. shows no significant test score gains for Hispanic and White voucher students but statistically significant gains for African American students. However, several methodological issues make these comparisons of achievement problematic. Findings that the threat of vouchers for students in failing public school caused math and writing gains among Florida's lowest-performing schools to increase significantly more than gains of higher-performing schools are plagued by methodological problems. Three papers are appended: "What Caused the Effects of the Florida A+ Program: Ratings or Vouchers?" (Doug Harris); "Replication of Jay Greene's Voucher Effect Study Using Texas Performance Data" (Amanda Brownson); and "Replication of Jay Greene's Voucher Effect Study Using North Carolina Data" (Helen F. Ladd and Elizabeth J. Glennie). (Contains 33 endnotes and 29 references.) (SM)

Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1462

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Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1704

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Author: Robert N. Gross
Publisher: Oxford University Press
ISBN: 0190644575
Category : Education
Languages : en
Pages : 225

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Americans choose from a dizzying array of schools, loosely categorized as "public" and "private." How did these distinctions emerge, and what do they tell us about the relationship in the United States between public authority and private enterprise? Challenged by the rise of Catholic and other parochial schools in the nineteenth century, states sought to protect the public school monopoly through regulation. Ultimately, however, Robert N. Gross shows how the public policies that resulted produced a stable educational marketplace, where choice flourished.

Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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