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Author: Stephen Richards Publisher: Mirage Publishing ISBN: 9781902578026 Category : Consumer complaints Languages : en Pages : 210
Book Description
An investigation into how consumers are being ripped off quite openly and at times with the help of the police and law courts. This book examines shoddy goods and exposes the failings of suppliers - from selling rusty rimmed bottles of Alco-pops to the Saturday night doner kebab.
Author: Stephen Richards Publisher: Mirage Publishing ISBN: 9781902578026 Category : Consumer complaints Languages : en Pages : 210
Book Description
An investigation into how consumers are being ripped off quite openly and at times with the help of the police and law courts. This book examines shoddy goods and exposes the failings of suppliers - from selling rusty rimmed bottles of Alco-pops to the Saturday night doner kebab.
Author: Stephen Richards Publisher: Mirage Publishing ISBN: 9781902578200 Category : Criminals Languages : en Pages : 316
Book Description
This text presents the lives of Viv Graham and Lee Duffy, two men who fiercely resented each other and were sworn enemies. Both ran parallel lives as pub and club enforcers raging their gangland turf wars with a fierce frenzy of brutality and unremitting cruelty. Engaging each other in a vicious organized brawl would be the ultimate challenge. Warfare and combat would mean bloodshed and carnage - both men met brutal and violent deaths.
Author: Charles Bronson Publisher: Mirage Publishing ISBN: 9781902578217 Category : Inmates of institutions Languages : en Pages : 254
Book Description
He's taken more hostages inside of prison than any UK prisoner. He holds awards for his art and writing. He's had more prison rooftop protests than anyone alive or dead. He's the UK's most feared yet most misunderstood prisoner. In Bronson's own words, find out what makes him tick and explode.
Author: James Berryman Publisher: Mirage Publishing ISBN: 9781902578132 Category : Biography & Autobiography Languages : en Pages : 220
Book Description
In this authorized biography, James Berrymore writes about his lifelong friendship with the rock star Sting, from their school days onwards.
Author: Charles Bronson Publisher: Mirage Publishing ISBN: 9781902578224 Category : Criminals Languages : en Pages : 342
Book Description
Charles Bronson, classified as the most dangerous prisoner in the UK penal system, reveals who's who in this A-Z guide of the underworld and beyond. It contains many characters with unusual names who influenced Bronson's life and leave little to the imagination: The Wizard, Semtex Man and Pie Man.
Author: Stephen Richards Publisher: Mirage Publishing ISBN: 9781902578019 Category : Criminals Languages : en Pages : 348
Book Description
Featuring interviews with those close to the Geordie Godfather who was gunned down in a gangland hit, this book is the follow up to Viv (Graham) - 'Simply the Best'. It reveals stories of Graham's life and of his murder, and includes a comparison between nightclubs in Liverpool and Newcastle.
Author: Joseph Pyle Publisher: Mirage Publishing ISBN: 9781902578095 Category : Languages : en Pages : 108
Book Description
Joe Pyle, a boxer turned film producer/recording manager, has written this book of advices, originally intended as a personal tribute to family and friends, based on his life's experience. It contains advice for life and living for any reader. The advices and poems are illustrated by celebrities and proceeds of the book will be donated to the babies hospice, Zoe's Place.
Author: Stephen Richards Publisher: Mirage Publishing ISBN: 9781902578002 Category : Crime Languages : en Pages : 260
Book Description
On New Years Eve 1993, Viv Graham's life came to a violent end. This book recounts his life and his involvement with the Geordie Mafia. It presents an insight into Tyneside and Teeside's criminal underworld, as well as detailing kneecappings, shootings, drug dealing, protection rackets, and more.
Author: Graham Robertson Publisher: Createspace Independent Publishing Platform ISBN: 9781983625886 Category : Languages : en Pages : 228
Book Description
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author: Stephen Richards
Author: Stephen Richards
Author: Stephen Richards
Author: Charles Bronson
Author: James Berryman
Author: Charles Bronson
Author: Stephen Richards
Author: Joseph Pyle
Author: Stephen Richards
Author: Graham Robertson
Author: Champion Edward BRANFILL