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Author: Chiara Valentini Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110554259 Category : Language Arts & Disciplines Languages : en Pages : 656
Book Description
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author: Chiara Valentini Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110554259 Category : Language Arts & Disciplines Languages : en Pages : 656
Book Description
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author: Giorgia Nesti Publisher: Cambridge Scholars Publishing ISBN: 1443818771 Category : Language Arts & Disciplines Languages : en Pages : 440
Book Description
This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.
Author: P. Iosifidis Publisher: Springer ISBN: 023027711X Category : Social Science Languages : en Pages : 343
Book Description
These essays address one of the most challenging debates in contemporary European media studies: the transition of the traditional Public Service Broadcasters into Public Service Media, as they widen their remit to produce and distribute public service content across more delivery platforms to meet the requirements of the digital age.
Author: Beata Klimkiewicz Publisher: Central European University Press ISBN: 615521185X Category : Social Science Languages : en Pages : 364
Book Description
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Author: Francisco Pérez Publisher: Springer ISBN: 1137305134 Category : Political Science Languages : en Pages : 302
Book Description
The disconnection between the institutions of the EU and the people of Europe has often been attributed to the existence of a communication gap resulting from the failure of national medias and politicians to convey the importance of the EU. This book challenges that idea instead showing that the fault lies with the idea and institutions of the EU.
Author: María José Canel Publisher: John Wiley & Sons ISBN: 1119135575 Category : Business & Economics Languages : en Pages : 294
Book Description
A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.
Author: K. Donders Publisher: Springer ISBN: 1137032197 Category : Social Science Languages : en Pages : 819
Book Description
Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.
Author: Krishnamurthy Sriramesh Publisher: Routledge ISBN: 1351700405 Category : Business & Economics Languages : en Pages : 392
Book Description
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Author: Dr Michaela Maier Publisher: Ashgate Publishing, Ltd. ISBN: 1409489477 Category : Political Science Languages : en Pages : 300
Book Description
Written by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in turnout and the changing institutional role of the European Parliament (EP). Focusing mainly on the 2009 elections and using original data throughout, the next two sections are devoted to campaign communication strategies and the overall media coverage of EP elections in both established and newly-accessioned members of the European Union. The concluding section focuses on the macro- and micro-level effects of European parliamentary campaigns in a comparative perspective to illustrate how campaign strategies and media coverage were received by voters in EU member states. This insightful account on the interaction between political actors, the media, and voters allows readers to develop a global understanding of political and media system interdependencies and on comparative political communication research more generally. Essential reading to students and scholars in political science, media studies, European politics, and political communication, as well as policy makers within the European Union.
Author: Eszter Salgó Publisher: Berghahn Books ISBN: 1785336193 Category : Social Science Languages : en Pages : 247
Book Description
Drawing upon the disciplines of politics, anthropology, psychoanalysis, aesthetics and cinema studies, Salgó presents a new way of looking at the “art of European unification.” The official visual narratives of the European Union constitute the main object of inquiry – the iconography of the new series of euro banknotes and the videos through which the supranational elite seek to generate “collective effervescence,” allow for a European carnival to take place, and prompt citizens to pledge allegiance to the sacred dogma of the “ever closer union,” thereby strengthening the mythical sources of the organization’s legitimacy. The author seeks to illustrate how and why the federalist utopia turned into a political soteriology after the outbreak of the 2008 crisis.
Author: Chiara Valentini
Author: Chiara Valentini
Author: Giorgia Nesti
Author: P. Iosifidis
Author: Beata Klimkiewicz
Author: Francisco Pérez
Author: María José Canel
Author: K. Donders
Author: Krishnamurthy Sriramesh
Author: Dr Michaela Maier
Author: Eszter Salgó