Author: Publisher:
ISBN:
Category : Legislation
Languages : en
Pages : 180
Book Description
Public Affairs News Service
Author: What's News
Author: Washington (State). Department of Social and Health Services. Office of Public AffairsPublisher:
ISBN:
Category : Government and the press
Languages : en
Pages : 18
Book Description
Weekly Newspaper Service
Author: Publisher:
ISBN:
Category : Employees' magazines, newsletters, etc
Languages : en
Pages : 464
Book Description
Public Affairs Reporting Now
Author: George KillenbergPublisher: CRC Press
ISBN: 113603322X
Category : Business & Economics
Languages : en
Pages : 399
Book Description
Reporting Today's Most Needed News!
Taking a Hand in Public Affairs
Author: Margaret HillThe Public Relations Wire Service and Selected Chicago News Media
Author: Emil FisherThe Practice of Government Public Relations
Author: Mordecai LeePublisher: Routledge
ISBN: 1351541358
Category : Political Science
Languages : en
Pages : 274
Book Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Public Affairs Handbook
Author: United States. Office of Economic Opportunity. Office of Public AffairsPublisher:
ISBN:
Category : Publicity
Languages : en
Pages : 40
Book Description
Journalism and PR
Author: John LloydPublisher: Bloomsbury Publishing
ISBN: 0857725653
Category : Language Arts & Disciplines
Languages : en
Pages : 160
Book Description
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Labor Press Service
Author: Publisher:
ISBN:
Category : Employees' magazines, newsletters, etc
Languages : en
Pages : 16
Book Description