Author: Publisher:
ISBN:
Category : Business and politics
Languages : en
Pages : 147
Book Description
Public Affairs in National Focus
Author: Publisher:
ISBN:
Category : Business and politics
Languages : en
Pages : 147
Book Description
PUBLIC AFFAIRS IN NATIONAL FOCUS- A TRANSCRIPT OF THE CONFERENCE BOARDS 2ND ANNUAL PUBLIC AFFAIRS CONFERENCE- REPORT
Author: International Public Relations
Author: Hugh M. CulbertsonPublisher: Routledge
ISBN: 1136689303
Category : Language Arts & Disciplines
Languages : en
Pages : 465
Book Description
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
The SAGE Handbook of International Corporate and Public Affairs
Author: Phil HarrisPublisher: SAGE
ISBN: 147395908X
Category : Business & Economics
Languages : en
Pages : 729
Book Description
The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Environment As a Focus for Public Policy
Author: Lynton Keith CaldwellPublisher: Texas A&M University Press
ISBN: 9780890966433
Category : Political Science
Languages : en
Pages : 374
Book Description
Before the environmental movement had gained prominence in this country, one writer began to explore the environment and the human condition as a topic of public policy. From 1963 through 1973 Lynton K. Caldwell was alone among political scientists and policy analysts in writing about the subject in any breadth or depth. His pioneering work led to his role as one of the architects of the National Environmental Policy Act of 1970 and established environmental policy and politics as a field of academic research. Caldwell's early work is richly relevant to current understanding of environmental policy. This volume brings together the best of his writing from that first decade, making it available for policy debates, theorizing, and reference. This collection is of both historical significance and contemporary relevance and will be invaluable to the many scholars and professionals across various disciplines, fields, and nations who have read and been profoundly influenced by Caldwell's more recent work, including nine widely praised and cited books and dozens of articles. The fourteen articles and papers in this volume address the definition of environmental policy, analysis of international environmental policy development, and environmental policy as a product of and fundamental challenge to modernity. An original analytical introduction by the volume editors places Caldwell's early work in the context of the research that has followed. Caldwell has written, especially for this book, a new, retrospective chapter, a brief introduction to each article, and an epilogue on the meaning of environmental policy.
Public Relations
Author: Dennis L. WilcoxPublisher: Allyn & Bacon
ISBN: 9780205449446
Category : Public relations
Languages : en
Pages : 0
Book Description
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators
Introduction to Public Relations
Author: Janis Teruggi PagePublisher: SAGE Publications
ISBN: 1544392036
Category : Business & Economics
Languages : en
Pages : 449
Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Introduction to Strategic Public Relations
Author: Janis Teruggi PagePublisher: SAGE Publications
ISBN: 1506358055
Category : Language Arts & Disciplines
Languages : en
Pages : 927
Book Description
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Public Affairs Information Service Bulletin
Author: Bulletin of the Public Affairs Information Service
Author: Public Affairs Information ServicePublisher:
ISBN:
Category : Economics
Languages : en
Pages : 458
Book Description