Bulletin of the Public Affairs Information Service PDF Download

Author: Public Affairs Information Service
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 476

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Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 362

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Author: Library of Congress. Legislative Reference Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 678

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 430

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Author: John Lloyd
Publisher: Bloomsbury Publishing
ISBN: 0857725653
Category : Social Science
Languages : en
Pages : 152

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1718

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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1060

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Author: Public Affairs Information Service
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 532

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Author: United States Coast Guard
Publisher: Lulu.com
ISBN: 9781678198510
Category : Reference
Languages : en
Pages : 134

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1. PURPOSE. This Manual establishes policies and standards for the administration of the Coast Guard External Affairs Program for both Coast Guard Headquarters and the field. 2. ACTION. All Coast Guard commanders, commanding officers, officers-in-charge, deputy/assistant commandants, and chiefs of headquarters staff elements shall comply with the provisions of this Manual. Internet release is authorized. 3. DIRECTIVES AFFECTED. The Coast Guard Public Affairs Manual, COMDTINST M5728.2 (series), Coast Guard Partnership with First Book, COMDTINST 5350.5 (series), Retired Flag Officer Biographical Material/Requirements, COMDTINST 5700.3 (series), and The Coast Guard Engagement Framework, COMDTINST 5730.2 (series) are canceled. All Commandant directives referencing the Public Affairs Manual and The Coast Guard Engagement Framework are now directed to this Manual and Reference (a).

Author: Public Affairs Information Service
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 356

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