Author: Emanuel DembyPublisher: Marketing Classics Press
ISBN: 1613111541
Category : Business & Economics
Languages : en
Pages : 24
Book Description
Psychographics and From Whence it Came
Author: Emanuel DembyPublisher: Marketing Classics Press
ISBN: 1613111541
Category : Business & Economics
Languages : en
Pages : 24
Book Description
Life Style and Psychographics
Author: William D. WellsPublisher: Marketing Classics Press
ISBN: 1613111347
Category : Business & Economics
Languages : en
Pages : 17
Book Description
Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Life Style and Psychographics, Chapter 13
Author: William D. WellsPublisher: Marketing Classics Press
ISBN: 1613111665
Category : Business & Economics
Languages : en
Pages : 51
Book Description
Fundamentals of Consumer Behavior
Author: Douglas W. MellottPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 856
Book Description
Consumer Behavior
Author: Harold W. BerkmanPublisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 696
Book Description
Marketing, Concepts and Strategy
Author: Martin L. BellPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 630
Book Description
Consumer Behavior
Author: James F. EngelPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 740
Book Description
Includes appendix, index
Marketing
Author: Rom J. MarkinPublisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 700
Book Description
Developments in Marketing Science
Author: Academy of Marketing SciencePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 368
Book Description
Vols. are the proceedings of the annual conference of the Academy of Marketing Science.
Developing Effective Communications Strategy
Author: Russell I. HaleyPublisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
Book Description
Explores the ways in which any company or organization can discover and develop an effective communications strategy, and how, after settling on a strategy, the company can be sure it has been properly executed. Concentrates on the processes underlying the development of effective communications strategies and the feedback processes that assure the advertiser that the advertising is working as intended. The central concept is the use of market segmentation in general, and benefit segmentation in particular. Features numerous segmentation grids and a benefit segmentation exercise.