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Author: Steve Cuno Publisher: John Wiley & Sons ISBN: 0470462604 Category : Business & Economics Languages : en Pages : 214
Book Description
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Author: Steve Cuno Publisher: John Wiley & Sons ISBN: 0470462604 Category : Business & Economics Languages : en Pages : 214
Book Description
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Author: Dr. Ope Banwo Publisher: Dr Ope Banwo ISBN: Category : Computers Languages : en Pages : 214
Book Description
Internet Marketing Superstars Reveal The Secrets Of Their Success In Exclusive Interviews With The Fearless Netpreneur. Many people in internet marketing, both the experienced and the newbies, always wondered about the real success secrets of some of the superstars could be beyond the general palliatives we often hear on their promotional webinar or trainings. Some including myself, often wondered what it would be like if we really get the marketing superstars to sit down and answer really revealing questions about their business and success secrets. I searched for such a revealing book or interview by others in the industry and could not find any book of interview that put some of the biggest names together for student of business to read and learn.
Author: Scotto Moore Publisher: Macmillan + ORM ISBN: 1250314895 Category : Fiction Languages : en Pages : 86
Book Description
Your Favorite Band Cannot Save You is a story of music, obsession, violence, and madness by Scotto Moore I was home alone on a Saturday night when I experienced the most beautiful piece of music I had ever heard in my life. Beautiful Remorse is the hot new band on the scene, releasing one track a day for ten days straight. Each track has a mysterious name and a strangely powerful effect on the band's fans. A curious music blogger decides to investigate the phenomenon up close by following Beautiful Remorse on tour across Texas and Kansas, realizing along the way that the band’s lead singer, is hiding an incredible, impossible secret. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Katrina Collier Publisher: Kogan Page Publishers ISBN: 1398606863 Category : Business & Economics Languages : en Pages : 265
Book Description
The noise and transparency created by the internet makes it harder to recruit the right people. This second edition will help you become the recruiter that candidates trust and want to talk to. The Robot-Proof Recruiter shows you how to use a human-first approach to hiring that will help you grab and hold a candidate's attention better than a robot! It contains essential guidance on overcoming obstacles, including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the outreach and candidate experience, and how to use technology to support the candidate's journey from initial outreach, through to application, successful onboarding, and later to alumnus. The second edition covers the unexpected impact of the COVID-19 pandemic on recruiting, and how using unique human qualities in conjunction with technology can enhance employer branding and candidate experience. Full of expert guidance, practical tips and updated case studies, this book explains what works, what doesn't and how you can stand out and recruit effectively. The Robot-Proof Recruiter is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.
Author: B. William Silcock Publisher: Routledge ISBN: 1135251045 Category : Business & Economics Languages : en Pages : 279
Book Description
Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. The book provides critical skill sets to help resolve ethical dilemmas, as well
Author: Kayleen Schaefer Publisher: Penguin ISBN: 1101986131 Category : Social Science Languages : en Pages : 306
Book Description
“Text Me has the thrills and laughs of a romantic comedy, but with an inverted message: ‘There just isn't only one love story in our lives,’ Schaefer writes. If you’re lucky, friends will be the protagonists in these multiple love stories. It’s high time that we start seeing it that way.”—NPR.org A personal and sociological examination—and ultimately a celebration—of the evolution of female friendship in pop culture and modern society For too long, women have been told that we are terrible at being friends, that we can’t help being cruel or competitive, or that we inevitably abandon each other for romantic partners. But we are rejecting those stereotypes and reclaiming the power of female friendship. In Text Me When You Get Home, journalist Kayleen Schaefer interviews more than one hundred women about their BFFs, soulmates, girl gangs, and queens while tracing this cultural shift through the lens of pop culture. Our love for each other is reflected in Abbi and Ilana, Issa and Molly, #squadgoals, the acclaim of Girls Trip and Big Little Lies, and Galentine’s Day. Schaefer also includes her own history of grappling with a world that told her to rely on men before she realized that her true source of support came from a strong tribe of women. Her personal narrative and celebration of her own relationships weaves throughout the evolution of female friendship on-screen, a serious look at how women have come to value one another and our relationships. Text Me When You Get Home is a validation that has never existed before. A thoughtful, heart-soaring, deeply reported look at how women are taking a stand for their friendships and not letting go.
Author: Steve Prziborowski Publisher: Lulu.com ISBN: 1483403955 Category : Reference Languages : en Pages : 279
Book Description
Getting promoted in the fire service is not an easy process. Many people have that desire to promote, but for whatever reason cannot put the pieces together to make it a reality. Over the 20 plus years I have been in the fire service, I have had the opportunity to be on both sides of the promotional process - as a candidate, and as a rater and proctor. This book will assist fire department personnel specifically prepare for their next promotional exam. Promotional candidates will be exposed to and offered key points for the most common tasks and events within a fire department promotional process including, but not limited to: promotional preparation, completing the application, resume preparation, the written exam, the oral interview, the personnel problem, the oral presentation, and the emergency simulation.
Author: Steve Cuno
Author: Steve Cuno
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Author: Dr. Ope Banwo
Author: Scotto Moore
Author: Katrina Collier
Author: B. William Silcock
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Author: Kayleen Schaefer
Author: 
Author: Steve Prziborowski