Promotion Management PDF Download

Author: John J. Burnett
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 648

View

Book Description

Author: Robert J. Eng
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

View

Book Description

Author: John A. Quelch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376

View

Book Description

Author: Dewan & Sudarshan
Publisher: Discovery Publishing House
ISBN: 9788171413645
Category :
Languages : en
Pages : 354

View

Book Description
Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.

Author: John R. Rossiter
Publisher:
ISBN: 9780071155144
Category : Advertising
Languages : en
Pages : 640

View

Book Description
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

Author: Terence A. Shimp
Publisher:
ISBN: 9780030767487
Category : Business & Economics
Languages : en
Pages : 732

View

Book Description

Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

View

Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Author: Gwyneth Moore
Publisher: A&C Black
ISBN: 2940411875
Category : Business & Economics
Languages : en
Pages : 186

View

Book Description
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

Author: Norman A. P. Govoni
Publisher: Prentice Hall
ISBN: 9780137312580
Category : Marketing
Languages : en
Pages : 578

View

Book Description

Author: Roddy Mullin
Publisher:
ISBN: 9780815359951
Category : Marketing
Languages : en
Pages : 312

View

Book Description
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.