Author: Patrick J. RobinsonPublisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 296
Book Description
Promotional Decision Making: Practice and Theory
Author: Patrick J. RobinsonPublisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 296
Book Description
Theory at a Glance
Author: Karen GlanzPublisher:
ISBN:
Category : Health behavior
Languages : en
Pages : 52
Book Description
Theory in Health Promotion Research and Practice
Author: Patricia GoodsonPublisher: Jones & Bartlett Publishers
ISBN: 1449617433
Category : Health & Fitness
Languages : en
Pages : 265
Book Description
"It offers a more critical perspective of existing health promotion theories and challenges the student to create new theoretical frameworks for understanding human health and wellbeing. This unique text guides the reader to reflect on the process of thinking theoretically and provides practical strategies for applying theory to research and practice. The author employs a narrative perspective and writes in an informal, first-person style."--[Source inconnue].
Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products
Author: Marketing Information Guide
Author: Handbook of the Economics of Marketing
Author: Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Creative Advertising
Author: Sandra E. MoriartyPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
Book Description
A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.
The Well-Woman Visit
Author: David ChelmowPublisher: Cambridge University Press
ISBN: 1316509982
Category : Health & Fitness
Languages : en
Pages : 317
Book Description
The book provides guidance for conducting a well-woman visit, based on the American College of Obstetricians and Gynecologists Well Woman Task Force recommendations. The scope of problems, the rationale for screening or prevention, and the factors that alter screening are explained, then the recommendations are summarized, and advice is offered on their application.
Emerging Theories in Health Promotion Practice and Research
Author: Ralph J. DiClementePublisher: John Wiley & Sons
ISBN: 0787966169
Category : Medical
Languages : en
Pages : 434
Book Description
"Having so many theories put together thoughtfully, proximally, in a single book will help the field come to grips with what the role is of theories as we go forward and address the individual actions, and societal and community influencers of individual action, that promote healthy behaviors." --Jim Marks, director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention New and longstanding threats to public health, such as violence, drug misuse, HIV/AIDS, and homelessness are creating an ever greater demand for innovative theories that are responsive to the changes in the larger social environment. This important work is designed to fill the demand by assembling a careful selection of new and emerging health promotion theories into a single volume, written with an emphasis on practical application of theory to health promotion and health education programs.
Health Promotion Throughout the Life Span
Author: Carole Lium EdelmanPublisher: Elsevier Health Sciences
ISBN: 0323091415
Category : Medical
Languages : en
Pages : 731
Book Description
Up to date and easy to read, this textbook provides comprehensive coverage of all major concepts of health promotion and disease prevention. It highlights growth and development throughout the life span, emphasizing normal development as well as the specific problems and health promotion issues common to each stage. All population groups are addressed with separate chapters for individuals, families, and communities. -- Provided by publisher.