Promotion Management & Marketing Communications PDF Download

Author: Terence A. Shimp
Publisher:
ISBN: 9780030767487
Category : Business & Economics
Languages : en
Pages : 732

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Book Description

Author: SPCK Publishing
Publisher:
ISBN: 9780030974892
Category : Communication in marketing
Languages : en
Pages : 682

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Book Description

Author: Terence A. Shimp
Publisher:
ISBN: 9780030471131
Category : Advertising
Languages : en
Pages :

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Book Description

Author: John R. Rossiter
Publisher:
ISBN: 9780071155144
Category : Advertising
Languages : en
Pages : 640

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Book Description
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

Author: Umut Ayman
Publisher: BoD – Books on Demand
ISBN: 1838802274
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Author: Terence A. Shimp
Publisher:
ISBN: 9780030970764
Category : Advertising
Languages : en
Pages : 491

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Book Description

Author: Paul Copley
Publisher: Routledge
ISBN: 1136380434
Category : Business & Economics
Languages : en
Pages : 447

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Book Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Author: Geraldine Bell
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158968
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Author: George Edward Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840

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Book Description

Author: John R. Rossiter
Publisher:
ISBN: 9780070539440
Category :
Languages : en
Pages : 189

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Book Description
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.