Author: Kristen K. Swanson
Publisher: Fairchild Books & Visuals
ISBN:
Category : Advertising
Languages : en
Pages : 624
Book Description
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Promotion in the Merchandising Environment
Author: Kristen K. Swanson
Publisher: Fairchild Books & Visuals
ISBN:
Category : Advertising
Languages : en
Pages : 624
Book Description
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Publisher: Fairchild Books & Visuals
ISBN:
Category : Advertising
Languages : en
Pages : 624
Book Description
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
VP Promotion in the Merchandising Environment 2nd Edition/Visual
Author: Kristen K. Swanson
Publisher: Fairchild Publications
ISBN: 9781609014063
Category : Design
Languages : en
Pages :
Book Description
Publisher: Fairchild Publications
ISBN: 9781609014063
Category : Design
Languages : en
Pages :
Book Description
Promotion in the Merchandising Environment
Author: Kristen K. Swanson
Publisher: Bloomsbury Publishing USA
ISBN: 1628921579
Category : Business & Economics
Languages : en
Pages : 432
Book Description
The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise
Publisher: Bloomsbury Publishing USA
ISBN: 1628921579
Category : Business & Economics
Languages : en
Pages : 432
Book Description
The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise
Promotion in the Merchandising Environment
Author: Kristen K Swanson
Publisher:
ISBN: 9781563675522
Category :
Languages : en
Pages : 608
Book Description
- Methods of evaluating promotional effectiveness throughout the text. - In-depth information on positing strategies by attribute, price, quality, etc. - Revised boxed readings from magazines, newspapers, and other sources. - Updated tables - Boxed readings from magazines, newspapers, and other sources - Future Trends section in each chapter - Full-color promotion portfolio - Checklists and forms on how to apply the concepts discussed - Bullet summary, list of key terms, and discussion questions - Instructor's Guide provides objectives, teaching hints, project suggestions, and test questions
Publisher:
ISBN: 9781563675522
Category :
Languages : en
Pages : 608
Book Description
- Methods of evaluating promotional effectiveness throughout the text. - In-depth information on positing strategies by attribute, price, quality, etc. - Revised boxed readings from magazines, newspapers, and other sources. - Updated tables - Boxed readings from magazines, newspapers, and other sources - Future Trends section in each chapter - Full-color promotion portfolio - Checklists and forms on how to apply the concepts discussed - Bullet summary, list of key terms, and discussion questions - Instructor's Guide provides objectives, teaching hints, project suggestions, and test questions
Promotion in the Merchandising Environment
Author:
Publisher: Bloomsbury Publishing USA
ISBN: 1501331914
Category :
Languages : en
Pages :
Book Description
Publisher: Bloomsbury Publishing USA
ISBN: 1501331914
Category :
Languages : en
Pages :
Book Description
Outlines and Highlights for Promotion in the Merchandising Environment by Swanson
Author: Cram101 Textbook Reviews
Publisher: Cram101
ISBN: 9781428810051
Category : Fashion merchandising
Languages : en
Pages : 0
Book Description
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781563671050 9781563671067 .
Publisher: Cram101
ISBN: 9781428810051
Category : Fashion merchandising
Languages : en
Pages : 0
Book Description
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781563671050 9781563671067 .
Understanding Aesthetics for the Merchandising and Design Professional
Author: Ann Marie Fiore
Publisher: A&C Black
ISBN: 1563678098
Category : Design
Languages : en
Pages : 417
Book Description
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Publisher: A&C Black
ISBN: 1563678098
Category : Design
Languages : en
Pages : 417
Book Description
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Visual Merchandising and Display
Author: Martin M. Pegler
Publisher: Bloomsbury Publishing USA
ISBN: 1501315293
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Revised edition of Visual merchandising and display, c2012.
Publisher: Bloomsbury Publishing USA
ISBN: 1501315293
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Revised edition of Visual merchandising and display, c2012.
Marketing by Design
Author: DK. Holland
Publisher: Rockport Publishers
ISBN:
Category : Art
Languages : en
Pages : 256
Book Description
Showcases 200 consumer-related design projects, Color photographs.
Publisher: Rockport Publishers
ISBN:
Category : Art
Languages : en
Pages : 256
Book Description
Showcases 200 consumer-related design projects, Color photographs.