New Products: The Key Factors in Success PDF Download

Author: Robert G. Cooper
Publisher: Marketing Classics Press
ISBN: 1613112300
Category : Business & Economics
Languages : en
Pages : 57

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Author: Tim Pyron
Publisher: Que Publishing
ISBN: 9780789730725
Category : Computers
Languages : en
Pages : 1258

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Book Description
By covering this project management tool, this work offers the reader an understanding of the features, functions and best practices of project management.

Author: Kenneth B. Kahn
Publisher: John Wiley & Sons
ISBN: 1118415493
Category : Technology & Engineering
Languages : en
Pages : 375

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Book Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Author: Erin Yu-Ching Lin
Publisher: Springer
ISBN: 0230584276
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

Author: Bruce T. Barkley
Publisher: McGraw Hill Professional
ISBN: 0071595813
Category : Technology & Engineering
Languages : en
Pages : 432

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Book Description
Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques. Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features: The first integrated treatment of project management and new product development designed for modern, globally oriented firms Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace 150 informative tables, figures, and graphics

Author: Paul W. Farris
Publisher: Cambridge University Press
ISBN: 1139456407
Category : Business & Economics
Languages : en
Pages : 327

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Book Description
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

Author: Patel Bhavesh
Publisher: Vikas Publishing House
ISBN: 8125931341
Category : Business & Economics
Languages : en
Pages : 783

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Book Description
The book discusses all the issues related to Project Management. Strategic considerations, recognition of the human factor and need for administrative set-up are interwoven in this book while developing the main theme of the financial side of project management. New in this Book 1. New chapters titled 'Infrastructure Projects and Project Financing' have been added 2. 'Economic and Social Cost Benefit' and 'Network Analysis and Execution Plan' have been enriched with additional material 3. Components of interest rates has been elaborated and the concepts of cost of capital and required rate of return built on it 4. More examples and real cases and enhanced diagrammatic explanation 5. Chapterization scheme has been revised in the line of phases of project life cycle 6. References, footnotes and web links have been added to give readers access to extra material for further reading Key Features 1. Strategy, human aspect, administrative issues and system approach have been integrated in a single thread without compromising on conceptual clarity and simplicity 2. Use of spreadsheet has been extensively explained in chapters where it is most applicable 3. A continuous case has been built around the theme of each chapter throughout the book

Author: CRAWFORD
Publisher: McGraw Hill
ISBN: 0077170539
Category : Business & Economics
Languages : en
Pages : 610

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Book Description
eBook: New Products Management 11e

Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Author: David A Harper
Publisher: Routledge
ISBN: 1134791607
Category : Business & Economics
Languages : en
Pages : 429

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Book Description
Enterpreneurship is central to the market process, and yet most theories of it fail to tackle the problem of how economic agents learn from their experience. This book redresses this by systematically applying the ideas of Karl Popper. It treats the entrepeneur as a theorist who develops conjectures which are then tested by exposure to the market, in an effort to eliminate errors. This is a critical aspect of the development of new ventures, as most entrepeneurial ideas turn out to be mistakes, at least in their original form.