Progressive Business Plan for a Used Car Dealer PDF Download
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Author: Nat Chiaffarano MBA Publisher: ISBN: 9781521376614 Category : Languages : en Pages : 237
Book Description
'Get Smarter' About Your Chosen Business Venture!This book contains the detailed content and out-of-the-box ideas to launch a successful Used Car Dealer Company. This book Business Plan provides the updated relevant content needed to become much more knowledgeable about starting a profitable Used Car Dealer. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit, Helpful Resources, Financial Statement Forms, Actual Business Examples and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a Used Car Dealer business... then this book was specifically written for you.
Author: Nat Chiaffarano MBA Publisher: ISBN: 9781521376614 Category : Languages : en Pages : 237
Book Description
'Get Smarter' About Your Chosen Business Venture!This book contains the detailed content and out-of-the-box ideas to launch a successful Used Car Dealer Company. This book Business Plan provides the updated relevant content needed to become much more knowledgeable about starting a profitable Used Car Dealer. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit, Helpful Resources, Financial Statement Forms, Actual Business Examples and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a Used Car Dealer business... then this book was specifically written for you.
Author: Laurie Young Publisher: John Wiley & Sons ISBN: 1119978505 Category : Business & Economics Languages : en Pages : 421
Book Description
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
Author: Nat Chiaffarano MBA
Author: Nat Chiaffarano MBA
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Author: Laurie Young