Author: William D. Richards
Publisher: Praeger
ISBN: 1567500676
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Progress in Communication Sciences, Volume 12
Author: William D. Richards
Publisher: Praeger
ISBN: 1567500676
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 1567500676
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Progress in Communication Sciences
Progress in Communication Sciences
Author: Franklin J. Boster
Publisher: Praeger
ISBN: 9781567502770
Category : Language Arts & Disciplines
Languages : en
Pages : 288
Book Description
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Publisher: Praeger
ISBN: 9781567502770
Category : Language Arts & Disciplines
Languages : en
Pages : 288
Book Description
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Progress in Communication Sciences, Volume 10
Author: Brenda Dervin
Publisher: Praeger
ISBN: 0893916455
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 0893916455
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Progress in Communication Sciences, Volume 11
Author: Brenda Dervin
Publisher: Praeger
ISBN: 0893917230
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 0893917230
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Progress in Communication Sciences, Volume 4
Author: Brenda Dervin
Publisher: Praeger
ISBN: 089391102X
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 089391102X
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Progress in Communication Sciences, Volume 2
Author: Brenda Dervin
Publisher: Praeger
ISBN: 0893910600
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 0893910600
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Theory, Method, and Practice in Computer Content Analysis
Author: Mark D. West
Publisher: Bloomsbury Publishing USA
ISBN: 0313016011
Category : Language Arts & Disciplines
Languages : en
Pages : 200
Book Description
In recent years, computer content analysis has undergone something of a renaissance. Inexpensive and powerful desktop computers mean that computer analysis of texts is available to most researchers. The availability of software to do analyses, however, is not always linked to clear theoretical and methodological understandings. This volume seeks to deal with this concern by providing, from scholars in a variety of disciplines, perspectives upon the theoretical and methodological issues which arise when conducting content analysis via computer. Although it is not always obvious, computer content analysis is a method which inevitably calls for theoretical assumptions. Those theoretical assumptions in turn drive methodological considerations, and method in turn determines the form of the practice of computer content analysis. This volume includes ten articles by well-known scholars utilizing computer content analysis. A variety of methodological, theoretical, and practical issues are here addressed, presenting unique methods and perspectives for the consideration of computer content analysis. Intended for an audience of graduate students, scholars, and in-field practitioners, Theory, Method and Practice of Computer Content Analysis will serve as an invaluable resource of ideas and practices for those interested in using computers to analyze textual material.
Publisher: Bloomsbury Publishing USA
ISBN: 0313016011
Category : Language Arts & Disciplines
Languages : en
Pages : 200
Book Description
In recent years, computer content analysis has undergone something of a renaissance. Inexpensive and powerful desktop computers mean that computer analysis of texts is available to most researchers. The availability of software to do analyses, however, is not always linked to clear theoretical and methodological understandings. This volume seeks to deal with this concern by providing, from scholars in a variety of disciplines, perspectives upon the theoretical and methodological issues which arise when conducting content analysis via computer. Although it is not always obvious, computer content analysis is a method which inevitably calls for theoretical assumptions. Those theoretical assumptions in turn drive methodological considerations, and method in turn determines the form of the practice of computer content analysis. This volume includes ten articles by well-known scholars utilizing computer content analysis. A variety of methodological, theoretical, and practical issues are here addressed, presenting unique methods and perspectives for the consideration of computer content analysis. Intended for an audience of graduate students, scholars, and in-field practitioners, Theory, Method and Practice of Computer Content Analysis will serve as an invaluable resource of ideas and practices for those interested in using computers to analyze textual material.
Progress in Communication Sciences, Volume 8
Author: Brenda Dervin
Publisher: Praeger
ISBN: 0893913928
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 0893913928
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Progress in Communication Sciences, Volume 9
Author: Brenda Dervin
Publisher: Praeger
ISBN: 0893914746
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: Praeger
ISBN: 0893914746
Category : Business & Economics
Languages : en
Pages : 0
Book Description