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Author: Edward Segal Publisher: iUniverse ISBN: 0595425097 Category : Business & Economics Languages : en Pages : 254
Book Description
Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. "This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success." Dale Stinton, CEO National Association of REALTORS(R) "In this new up-to-the minute new reference book by communications expert Edward Segal, you'll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success." Colleen Badagliacco, 2007 President of the California Association of REALTORS(R) "Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you'll ever need to help create the publicity you want about your real estate business, activities, or expertise." David Cabot, 2007 President of the San Diego Association of REALTORS(R)
Author: Edward Segal Publisher: iUniverse ISBN: 0595425097 Category : Business & Economics Languages : en Pages : 254
Book Description
Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. "This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success." Dale Stinton, CEO National Association of REALTORS(R) "In this new up-to-the minute new reference book by communications expert Edward Segal, you'll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success." Colleen Badagliacco, 2007 President of the California Association of REALTORS(R) "Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you'll ever need to help create the publicity you want about your real estate business, activities, or expertise." David Cabot, 2007 President of the San Diego Association of REALTORS(R)
Author: Howard Stephenson Publisher: Forgotten Books ISBN: 9780259961208 Category : Business & Economics Languages : en Pages : 322
Book Description
Excerpt from Publicity for Prestige and Profit Half the news just happens like a million-dollar fire, a drought that threatens a city 3 water supply, or the traffic death toll on a holiday week end. This kind Of news tends to be dolorous but can include happy events, as when brother and sister, torn from each other by the Nazis, meet on a street in America. But it depends on chance. The public's interest is caused by surprise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Jessica Phillips Publisher: ISBN: 9781695254305 Category : Languages : en Pages : 118
Book Description
The goal of this course is for the purpose of helping business owners gain the recognition they deserve through their community service effort, personal, and business achievements. By following the step-by-step system you will be better prepared to draw positive attention to you and your business.Publicity is the notice or attention that the media gives you. Today, the media covers multiple channels. From television to Twitter, the media can talk about you and share your story. Publicity, press, and public relations are somewhat synonymous. They are all approaches to getting media coverage and creating a buzz about your business, within your target market. They are also often overlooked by small and medium-sized businesses, who feel the marketing tactic is only beneficial to big business. The truth is that one of the ways that big businesses become successful is because when they were smaller, they leveraged all the marketing tactics available to them including publicity.
Author: Jamie Turner Publisher: Pearson Education ISBN: 0133888339 Category : Business & Economics Languages : en Pages : 239
Book Description
"How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Author: Allan Dib Publisher: Page Two ISBN: 1989603688 Category : Business & Economics Languages : en Pages : 0
Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Tana Fletcher Publisher: North Vancouver, B.C. : Self-Counsel Press ISBN: 9780889088900 Category : Business & Economics Languages : en Pages : 148
Book Description
Two obstacles face everyong who hopes to succeed in business: getting noticed and getting profits. This book provides the perfect solution to both problems--it gives inside advice on how to attract media attention and how to profit from free publicity--aimed specifically at small business owners whose ambitions are bigger than their budgets.