Author: Greg Elmer
Publisher: MIT Press
ISBN: 9780262262583
Category : Business & Economics
Languages : en
Pages : 202
Book Description
The cultural and media studies perspectives on the technology of electronic consumer profiling. In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior—thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies—a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
Profiling Machines
Author: Greg Elmer
Publisher: MIT Press
ISBN: 9780262262583
Category : Business & Economics
Languages : en
Pages : 202
Book Description
The cultural and media studies perspectives on the technology of electronic consumer profiling. In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior—thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies—a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
Publisher: MIT Press
ISBN: 9780262262583
Category : Business & Economics
Languages : en
Pages : 202
Book Description
The cultural and media studies perspectives on the technology of electronic consumer profiling. In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior—thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies—a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
Milling Machines
Machinery
Author: Lester Gray French
Publisher:
ISBN:
Category : Machine-tools
Languages : en
Pages : 1232
Book Description
Publisher:
ISBN:
Category : Machine-tools
Languages : en
Pages : 1232
Book Description
Annual Report of the Commissioner of Labor
Author: United States. Bureau of Labor
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 1194
Book Description
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 1194
Book Description
Text-book of Advanced Machine Work
Author: Robert Henry Smith
Publisher:
ISBN:
Category : Machine-shop practice
Languages : en
Pages : 880
Book Description
Publisher:
ISBN:
Category : Machine-shop practice
Languages : en
Pages : 880
Book Description
Machinery
Author: Fred Herbert Colvin
Publisher:
ISBN:
Category : Mechanical engineering
Languages : en
Pages : 452
Book Description
Publisher:
ISBN:
Category : Mechanical engineering
Languages : en
Pages : 452
Book Description
Automotive Industries
Extra Census Bulletin
Author: United States. Census Office
Publisher:
ISBN:
Category : Ammunition
Languages : en
Pages : 62
Book Description
Publisher:
ISBN:
Category : Ammunition
Languages : en
Pages : 62
Book Description
Modern American Machine Tools
Author: Charles Henry Benjamin
Publisher:
ISBN:
Category : Machine-tools
Languages : en
Pages : 348
Book Description
Publisher:
ISBN:
Category : Machine-tools
Languages : en
Pages : 348
Book Description