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Author: Press Delivers Ft Press Delivers Publisher: FT Press ISBN: 0132488418 Category : Business & Economics Languages : en Pages : 352
Book Description
"A brand new collection of essential insights for your business and career from world-renowned expertsa now in a convenient e-format, at a great price!" Actionable lessons from a century of extraordinary businessesa from Ford to NetFlix, Wal-Mart to Zappos What you can learn from the world's greatest businesses: from legendary startups to extraordinary turnarounds! Crucial takeaways from the experiences of McDonald's, Home Depot, Zappos, Wal-Mart, Oprah (Harpo), Ford, NetFlix, UPS, Lego, Intuit, and many others. "From world-renowned business profilers New Word City and Nancy F. Koehn." Included in this collection: "How McDonald's Got Its Groove Back" (New Word City) "Undoing Home Depot's Demolition" (New Word City) "How Zappos Shoes In Success" (New Word City) "Sam Walton's Way" (New Word City) "Oprah (Brand) Renew" (Nancy F. Koehn) "Henry Ford's Way" (New Word City) "How UPS Delivers Again and Again" (New Word City) "How Netflix Produces Happy Endings" (New Word City) "How JetBlue Got Its Wings Back" (New Word City) "Bill Walsh's Winning Ways" (New Word City) "How Kraft Crafted a Comeback" (New Word City) "Ray Kroc's Way" (New Word City) "How Lego Built a Comeback" (New Word City) "How Intuit Turned Feedback into a Comeback" (New Word City)"
Author: Press Delivers Ft Press Delivers Publisher: FT Press ISBN: 0132488418 Category : Business & Economics Languages : en Pages : 352
Book Description
"A brand new collection of essential insights for your business and career from world-renowned expertsa now in a convenient e-format, at a great price!" Actionable lessons from a century of extraordinary businessesa from Ford to NetFlix, Wal-Mart to Zappos What you can learn from the world's greatest businesses: from legendary startups to extraordinary turnarounds! Crucial takeaways from the experiences of McDonald's, Home Depot, Zappos, Wal-Mart, Oprah (Harpo), Ford, NetFlix, UPS, Lego, Intuit, and many others. "From world-renowned business profilers New Word City and Nancy F. Koehn." Included in this collection: "How McDonald's Got Its Groove Back" (New Word City) "Undoing Home Depot's Demolition" (New Word City) "How Zappos Shoes In Success" (New Word City) "Sam Walton's Way" (New Word City) "Oprah (Brand) Renew" (Nancy F. Koehn) "Henry Ford's Way" (New Word City) "How UPS Delivers Again and Again" (New Word City) "How Netflix Produces Happy Endings" (New Word City) "How JetBlue Got Its Wings Back" (New Word City) "Bill Walsh's Winning Ways" (New Word City) "How Kraft Crafted a Comeback" (New Word City) "Ray Kroc's Way" (New Word City) "How Lego Built a Comeback" (New Word City) "How Intuit Turned Feedback into a Comeback" (New Word City)"
Author: R. Scott Corbett Publisher: Pearson Education ISBN: 0132821966 Category : Business & Economics Languages : en Pages : 218
Book Description
Drive powerful social media marketing profits from proven tools — including Facebook, Twitter, LinkedIn, YouTube, and email Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools — easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution. From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih
Author: John Brooks Publisher: Open Road Media ISBN: 9781473611528 Category : Languages : en Pages : 464
Book Description
'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Author: Carolyn Dewar Publisher: Simon and Schuster ISBN: 1982179678 Category : Business & Economics Languages : en Pages : 384
Book Description
"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--
Author: Seth Godin Publisher: Penguin UK ISBN: 0141924861 Category : Business & Economics Languages : en Pages : 160
Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: Celia Ross Publisher: American Library Association ISBN: 083891084X Category : Business & Economics Languages : en Pages : 202
Book Description
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.
Author: Thomas J. Peters Publisher: Harper Collins ISBN: 0062263617 Category : Business & Economics Languages : en Pages : 404
Book Description
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author: Press Delivers Ft Press Delivers
Author: Press Delivers Ft Press Delivers
Author: R. Scott Corbett
Author: John Brooks
Author: University of Adelaide
Author: Carolyn Dewar
Author: Seth Godin
Author: Celia Ross
Author: 
Author: 
Author: Thomas J. Peters