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Author: Alan Axelrod Publisher: Union Square + ORM ISBN: 1402798822 Category : Business & Economics Languages : en Pages : 341
Book Description
The bestselling author of Profiles in Audacity returns with an “illuminating [and] entertaining” study of historically bad decisions (Publishers Weekly). In an engrossing anecdotal format, historian and bestselling author Alan Axelrod turns to the dark side of audacious decision-making—and explores history’s most tragic errors, the people who made them, and why they happened. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions—but whose plans went disastrously wrong. The 35 compelling stories include the sailing of the “unsinkable” Titanic; Edward Bernays’s 1929 campaign to recruit women smokers; Neville Chamberlain’s appeasement of the Nazis; Ken Lay’s deception with Enron; and even the choice to create a “New Coke” and fix what wasn’t broke. These are cautionary tales that any decision-maker can learn from—albeit with exquisite twists ranging from acerbic to horrific.
Author: Alan Axelrod Publisher: Union Square + ORM ISBN: 1402798822 Category : Business & Economics Languages : en Pages : 341
Book Description
The bestselling author of Profiles in Audacity returns with an “illuminating [and] entertaining” study of historically bad decisions (Publishers Weekly). In an engrossing anecdotal format, historian and bestselling author Alan Axelrod turns to the dark side of audacious decision-making—and explores history’s most tragic errors, the people who made them, and why they happened. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions—but whose plans went disastrously wrong. The 35 compelling stories include the sailing of the “unsinkable” Titanic; Edward Bernays’s 1929 campaign to recruit women smokers; Neville Chamberlain’s appeasement of the Nazis; Ken Lay’s deception with Enron; and even the choice to create a “New Coke” and fix what wasn’t broke. These are cautionary tales that any decision-maker can learn from—albeit with exquisite twists ranging from acerbic to horrific.
Author: Mark Frauenfelder Publisher: Penguin ISBN: 110156945X Category : House & Home Languages : en Pages : 212
Book Description
From his unique vantage point as editor-in-chief of MAKE magazine, the hub of the newly invigorated do-it-yourself movement, Mark Frauenfelder takes readers on an inspiring and surprising tour of the vibrant world of DIY. The Internet has brought together large communities of people who share ideas, tips, and blueprints for making everything from unmanned aerial vehicles to pedal- powered iPhone chargers to an automatic cat feeder jury-rigged from a VCR. DIY is a direct reflection of our basic human desire to invent and improve, long suppressed by the availability of cheap, mass-produced products that have drowned us in bland convenience and cultivated our most wasteful habits. Frauenfelder spent a year trying a variety of offbeat projects such as keeping chickens and bees, tricking out his espresso machine, whittling wooden spoons, making guitars out of cigar boxes, and doing citizen science with his daughters in the garage. His whole family found that DIY helped them take control of their lives, offering a path that was simple, direct, and clear. Working with their hands and minds helped them feel more engaged with the world around them. Frauenfelder also reveals how DIY is changing our culture for the better. He profiles fascinating "alpha makers" leading various DIY movements and grills them for their best tips and insights. Beginning his journey with hands as smooth as those of a typical geek, Frauenfelder offers a unique perspective on how earning a few calluses can be far more rewarding and satisfying than another trip to the mall.
Author: Madeline Puckette Publisher: Avery ISBN: 1592408990 Category : Art Languages : en Pages : 242
Book Description
"A hip, new guide to wine for the new generation of wine drinkers, from the sommelier creators of the award-wining site WineFolly.com"--Provided by publisher.
Author: Daria Bylieva Publisher: Springer Nature ISBN: 3031480201 Category : Computers Languages : en Pages : 449
Book Description
This book reflects the various dimensions of play. It gathers together experience with role-play, tabletop, and online games and develops and assesses tools. It also reflects the human condition in this world of games as it becomes a digital world. We are living in a World of Games where every game is a world through which we learn about the world. A World of Games is fun and engaging, but it also provides deceptive pleasures. What may seem like fun is far from harmless. And then there are the many ways of learning in the mode of play.