Productivity in Marketing PDF Download

Author: Louis P. Bucklin
Publisher: Marketing Classics Press
ISBN: 1613112130
Category : Business & Economics
Languages : en
Pages : 128

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Author: Michael J.. Thomas
Publisher:
ISBN: 9780861762729
Category :
Languages : en
Pages : 71

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Author: Louis P. Bucklin
Publisher:
ISBN: 9780608144085
Category :
Languages : en
Pages : 130

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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 168

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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 88

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Author: Richard B. Freeman
Publisher: University of Chicago Press
ISBN: 0226261956
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
In recent years, globalization and the expansion of information technologies have reshaped managerial practices, forcing multinational firms to adjust business practices to different environments and domestic companies to adjust to their foreign competitors. In International Differences in the Business Practices and Productivity of Firms, a distinguished group of contributors examines the phenomenon of widespread differences in managerial practices across firms, establishments within firms, and countries. This volume brings together eight studies that combine qualitative and quantitative insider analysis of business practices such as the use of teams, incentive pay, lean manufacturing, and quality control, revealing the elements that determine which practices are adopted and why. International Differences in the Business Practices and Productivity of Firms offers a much-needed model for measuring the productivity and performance of international firms in a fast-paced global economy.

Author: Stephan Kudyba
Publisher: IGI Global
ISBN: 9781930708037
Category : Computers
Languages : en
Pages : 184

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Book Description
Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Author: Geoffrey A. Moore
Publisher: Diversion Books
ISBN: 1682301702
Category : Business & Economics
Languages : en
Pages : 147

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Book Description
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

Author: Caroline M. Hoxby
Publisher: University of Chicago Press
ISBN: 022657458X
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
How do the benefits of higher education compare with its costs, and how does this comparison vary across individuals and institutions? These questions are fundamental to quantifying the productivity of the education sector. The studies in Productivity in Higher Education use rich and novel administrative data, modern econometric methods, and careful institutional analysis to explore productivity issues. The authors examine the returns to undergraduate education, differences in costs by major, the productivity of for-profit schools, the productivity of various types of faculty and of outcomes, the effects of online education on the higher education market, and the ways in which the productivity of different institutions responds to market forces. The analyses recognize five key challenges to assessing productivity in higher education: the potential for multiple student outcomes in terms of skills, earnings, invention, and employment; the fact that colleges and universities are “multiproduct” firms that conduct varied activities across many domains; the fact that students select which school to attend based in part on their aptitude; the difficulty of attributing outcomes to individual institutions when students attend more than one; and the possibility that some of the benefits of higher education may arise from the system as a whole rather than from a single institution. The findings and the approaches illustrated can facilitate decision-making processes in higher education.

Author: Frank Cespedes
Publisher: Harvard Business Review Press
ISBN: 1422196089
Category : Business & Economics
Languages : en
Pages : 329

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Book Description
"The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.