Author: CHITALE, AVINASH K. Publisher: PHI Learning Pvt. Ltd. ISBN: 9389347513 Category : Business & Economics Languages : en Pages : 393
Book Description
The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)
Author: A. K. Chitale Publisher: ISBN: 9788120352605 Category : Languages : en Pages : 0
Book Description
Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power of branding, positioning of brands, repositioning and pricing strategy.
Author: Philip Kotler Publisher: Springer Science & Business Media ISBN: 3540447296 Category : Business & Economics Languages : en Pages : 368
Book Description
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Author: Gupta C.B. Publisher: S. Chand Publishing ISBN: 9384319341 Category : Business & Economics Languages : en Pages : 420
Book Description
Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.
Author: CHITALE, AVINASH K. Publisher: PHI Learning Pvt. Ltd. ISBN: 9391818668 Category : Design Languages : en Pages : 631
Book Description
This well-established and widely adopted text, now in its Seventh Edition, continues to provide a comprehensive coverage of the morphology of the design process. It gives a holistic view of product design, which has inputs from diverse fields such as aesthetics, strength analysis, production design, ergonomics, value analysis, reliability and quality, Taguchi methods, and quality with six sigma and computer applications in design and manufacturing. The topic of new product development, which is carried out in pre-market phase, has been discussed in detail. In addition, analysis of product life cycles and forecasting models in post-market phase has been carried out in detail. The text discusses the importance and objectives of design for environment. Many examples have been provided to illustrate the concepts discussed. The book is primarily intended as a text for students of Mechanical Engineering, Production Engineering, and Industrial Design and Management. It will also prove handy of practising engineers. KEY FEATURES • “Appendix F” on use of Autodesk AutoCAD has been illustrated through an example. • Appendices A to F are very important and useful additions to the book. • The provision of Answer Key to Review Questions pertaining to all the 17 chapters of the book. • Classification of Products into Convenience Products, Shopping Products, Specialty Products with a more detailed coverage on Industrial Products. • Defines the latest concept of Product Lifecycle Management. • Describes use of Autodesk AutoCAD for solid modelling. • A Question Bank comprising 51 Questions has been appended at the end of this book to provide information in a question answer form about the latest developments in Concepts in Engineering Design as per latest syllabi. • Chapter 17 on Design for Environment has been recast considering the present developments in this area.
Author: K. C. JAIN Publisher: PHI Learning Pvt. Ltd. ISBN: 8120347498 Category : Technology & Engineering Languages : en Pages : 918
Book Description
This thoroughly revised book, now in its second edition, gives a complete coverage of the fundamental concepts and applications of Production Engineering. Divided into six parts, the text covers the various theoretical concepts, design and process of metal cutting, the design and mechanism of various machine tools, and various aspects of precision measurement and manufacturing. The concepts and processes of metal working and the design of press tools, various modern methods of manufacturing, such as ultrasonic machining (USM), electrochemical deburring (ECD), and hot machining are also covered. A variety of worked-out examples and end-of-chapter review questions are provided to strengthen the grasp as well as to test the comprehension of the underlying concepts and principles. The text is extensively illustrated to aid the students in gaining a thorough understanding of various production processes and the principles behind them. The text is intended to serve the needs of the undergraduate students of Mechanical Engineering and Production Engineering. The postgraduate students of Mechanical Engineering and Production Engineering will also find the book highly useful. Key Features • Incorporates a new chapter on Grinding and other Abrasive metal removal processes. • Includes new sections on – Electric motors for machine tools in Chapter 18. – Production of screw threads in Chapter 22. – Linear precision measurement, surface finish, and machine tools in Chapter 23. • Presents several new illustrative examples throughout the book.
Author: Wilfried Rähse Publisher: John Wiley & Sons ISBN: 352766761X Category : Science Languages : en Pages : 599
Book Description
Offering invaluable insights from a chemist with over 35 years experience in the industry, this practical guide incorporates numerous practical examples and case studies to explain the concepts included here. The author explains the processes involved in product design, how to set up experiments, and ultimately how to scale-up. Among the host of topics covered is a discussion of recent advances in the fundamentals and innovative technologies leading to new and improved products. Industrial Product Design of Solids and Liquids: A Practical Guide is essential reading for the pharmaceutical, cosmetics and personal care, food, fragrance, paints, plastics and agricultural industries.
Author: Sotiris T. Lalaounis Publisher: Routledge ISBN: 1000298183 Category : Business & Economics Languages : en Pages : 382
Book Description
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Author: Harsh V. Verma Publisher: Excel Books India ISBN: 9788174464804 Category : Brand equity Languages : en Pages : 500
Book Description
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author: CHITALE, AVINASH K.
Author: A. K. Chitale
Author: Philip Kotler
Author: Gupta C.B.
Author: CHITALE, AVINASH K.
Author: K. C. JAIN
Author: Tapan K. Panda
Author: Wilfried Rähse
Author: Sotiris T. Lalaounis
Author: Harsh V. Verma