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Author: Yasmeen Turayhi Publisher: Createspace Independent Publishing Platform ISBN: 9781718968127 Category : Languages : en Pages : 134
Book Description
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.
Author: Yasmeen Turayhi Publisher: Createspace Independent Publishing Platform ISBN: 9781718968127 Category : Languages : en Pages : 134
Book Description
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.
Author: Srini Sekaran Publisher: Srini Sekaran ISBN: Category : Business & Economics Languages : en Pages : 204
Book Description
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Author: Lucas Weber Publisher: ISBN: 9781973317036 Category : Languages : en Pages : 123
Book Description
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts.If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
Author: Morten Münster Publisher: Gyldendal Business ISBN: 8702275848 Category : Business & Economics Languages : en Pages : 217
Book Description
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
Author: Neil Young Publisher: BenBella Books ISBN: 1948836637 Category : Music Languages : en Pages : 173
Book Description
Neil Young took on the music industry so that fans could hear his music—all music—the way it was meant to be heard. Today, most of the music we hear is com-pressed to a fraction of its original sound,while analog masterpieces are turning to dustin record company vaults. As these record-ings disappear, music fans aren't just losing acollection of notes. We're losing spaciousness,breadth of the sound field, and the ability tohear and feel a ping of a triangle or a pluckof a guitar string, each with its own reso-nance and harmonics that slowly trail off intosilence. The result is music that is robbed of its original quality—muddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesn't have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks. Neil Young is challenging the assault on audio quality—and working to free music lovers from the flat and lifeless status quo. To Feel the Music is the true story of his questto bring high-quality audio back to musiclovers—the most important undertaking ofhis career. It's an unprecedented look insidethe successes and setbacks of creating thePono player, the fights and negotiationswith record companies to preserve master-pieces for the future, and Neil's unrelentingdetermination to make musical art availableto everyone. It's a story that shows how muchmore there is to music than meets the ear. Neil's efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono player—a revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners crave—became the third-most successful Kickstarter campaign in the website's history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success he'd imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge. An eye-opening read for all fans of Neil Young and all fans of great music, as well as readers interesting in going behind the scenes of product creation, To Feel the Music has an inspiring story at its heart: One determined artist with a groundbreaking vision and the absolute refusal to give up, despite setbacks, naysayers, and skeptics.
Author: Damian Thompson Publisher: W. W. Norton & Company ISBN: 0393070468 Category : Social Science Languages : en Pages : 182
Book Description
An important and compelling book on the viral dissemination of misinformation in today's world. We are being swamped with dangerous nonsense. From 9/11 conspiracy theories to Holocaust denial to alternative medicine, we are all experiencing an epidemic of demonstrably untrue descriptions of the world. For Damian Thompson, the misinformation industry is wreaking havoc on the once-lauded virtues of science and reason. Unproven theories and spurious claims are forms of "counterknowledge," and, helped by the Internet, they are creating a global generation of misguided adherents who repeat these untruths and lend them credence. Thompson explores our readiness to accept falsehoods and the viral role of technology in spreading quack remedies, pseudo-history, and creationist fanaticism. Following in the footsteps of Richard Dawkins's The God Delusion, Sam Harris's The End of Faith, and Christopher Hitchens's God Is Not Great, Counterknowledge is a brilliant defense of scientific proof in an age of fabrication.
Author: Matt Watkinson Publisher: Pearson UK ISBN: 0273775987 Category : Business & Economics Languages : en Pages : 173
Book Description
Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
Author: Nicholas B. Tiller Publisher: Routledge ISBN: 0429820879 Category : Health & Fitness Languages : en Pages : 346
Book Description
The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 0718033337 Category : Business & Economics Languages : en Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Étienne Garbugli Publisher: Étienne Garbugli ISBN: 1778074006 Category : Business & Economics Languages : en Pages : 225
Book Description
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Author: Yasmeen Turayhi
Author: Yasmeen Turayhi
Author: Srini Sekaran
Author: Lucas Weber
Author: Morten Münster
Author: Neil Young
Author: Damian Thompson
Author: Matt Watkinson
Author: Nicholas B. Tiller
Author: Donald Miller
Author: Étienne Garbugli