Author: Publisher:
ISBN:
Category : Cosmetics industry
Languages : en
Pages : 50
Book Description
Includes section: Cosmetic & fragrance retailing, a "magazine-within-a-magazine."
Product Marketing and Cosmetic & Fragrance Retailing
Author: Publisher:
ISBN:
Category : Cosmetics industry
Languages : en
Pages : 50
Book Description
Includes section: Cosmetic & fragrance retailing, a "magazine-within-a-magazine."
Product Marketing for Beauty Industry Retailers & Manufacturers
Author: Understanding the Marketing Exceptionality of Prestige Perfumes
Author: Nithda HoroszkoPublisher: Routledge
ISBN: 0429016352
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.
Cosmetics Marketing
Author: Lindsay KarchinPublisher: Bloomsbury Publishing
ISBN: 1350299421
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Product Marketing
Author: Simplifying Retail
Author: Ritesh Mohan Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 90
Book Description
Retail apocalypse or Retail renaissance Let’s first of all understand that retail is not dying but bad retail is certainly dying. Brands which refuse to adapt themselves to changing consumer’s buying behavior would vanish. The book cover real life case studies and examples to explain the retail concepts for the young retail managers and retail start-up owners, retailpreneurs & senior leaderships in an easy to understand style. The book is a must read for management undergraduates, retail front liners and mid managers who strive for self-learning and self-growth and development. The aim of the book is to de-mystify the complexities of existing retail and simplify it as it was earlier meant to be in the first place. Hence the title SIMPLIFYING RETAIL. Wishing all the readers a success in their retail journey
Strategy and Strategists
Author: James CunninghamPublisher: Oxford University Press, USA
ISBN: 0199219710
Category : Business & Economics
Languages : en
Pages : 720
Book Description
Importantly, this stimulating text:
The Fashion Industry and Its Careers
Author: Michele M. GrangerPublisher: Bloomsbury Publishing USA
ISBN: 1628923415
Category : Business & Economics
Languages : en
Pages : 497
Book Description
Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012
Cosmetics, Toiletries, Fragrances
Author: FCI-Marketing Coordinators, IncPublisher:
ISBN:
Category : Cosmetics industry
Languages : en
Pages : 98
Book Description
Billboard
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 84
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.