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Author: Dinker Charak Publisher: Notion Press ISBN: Category : Computers Languages : en Pages : 427
Book Description
Are you ready to dive deep into the life cycle of a product, from inception to retirement? Whether you're a seasoned product manager, a newcomer to the field, or someone who has unexpectedly found themselves in a product-focused role, this book is your comprehensive guide. From identifying opportunities and conducting market research to defining your product and managing its evolution, this book provides a roadmap for navigating the complexities of the product life cycle. Through a blend of practical advice, case studies, and hands-on tools, you'll learn how to effectively manage each stage of the product life cycle. Whether you're looking to enhance your product management skills or seeking to understand the intricacies of product development and management, this book equips you with the knowledge and strategies needed to succeed. Get ready to untangle the complexities of product life cycle management and take your product management skills to the next level with "Product Life Cycle Untangled"!.
Author: Dinker Charak Publisher: Notion Press ISBN: Category : Computers Languages : en Pages : 427
Book Description
Are you ready to dive deep into the life cycle of a product, from inception to retirement? Whether you're a seasoned product manager, a newcomer to the field, or someone who has unexpectedly found themselves in a product-focused role, this book is your comprehensive guide. From identifying opportunities and conducting market research to defining your product and managing its evolution, this book provides a roadmap for navigating the complexities of the product life cycle. Through a blend of practical advice, case studies, and hands-on tools, you'll learn how to effectively manage each stage of the product life cycle. Whether you're looking to enhance your product management skills or seeking to understand the intricacies of product development and management, this book equips you with the knowledge and strategies needed to succeed. Get ready to untangle the complexities of product life cycle management and take your product management skills to the next level with "Product Life Cycle Untangled"!.
Author: John Maxwell Publisher: Thomas Nelson Inc ISBN: 1418525812 Category : Business & Economics Languages : en Pages : 336
Book Description
Don't wait for that promotion! Start leading NOW... right where you are! What's the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences? "How can I implement what you teach when I'm not the top leader?" Is it possible to lead well when you're not the top dog? How about if the person you work for is a bad leader? The answer is a resounding yes! Welcome to The 360° Leader. People who desire to lead from the middle of organizations face unique challenges. And they are often held back by myths that prevent them from developing their influence. Dr. Maxwell, one of the globe's most trusted leadership mentors, debunks the myths, shows you how to overcome the challenges, and teaches you the skills you need to become a 360° leader. If you have found yourself trying to lead from the middle of the organization, as the vast majority of professionals do, then you need Maxwell's insights. You have a unique opportunity to exercise influence in all directions-up (to the boss), across (among your peers), and down (to those you lead). The good news is that your influence is greater than you know. Practice the disciplines of 360° leadership and the opportunities will be endless... for your organization, for your career, and for your life.
Author: John C. Maxwell Publisher: HarperCollins Leadership ISBN: 1400203627 Category : Business & Economics Languages : en Pages : 369
Book Description
Regardless of your position, learn how to lead with impact by utilizing John C. Maxwell's thirty years of experience teaching people how to make a significant difference in their organizations. As one of the most trusted leadership mentors, John C. Maxwell debunks the myths that hold people back from leaning into and developing their influence. In this inspiring call-to-action, he shows middle managers how to leverage their unique positions and become 360 degree leaders by exercising influence in all directions--up (to the boss), across (among their peers), and down (to those they lead). In The 360 Degree Leader, you will learn how to: overcome the challenges facing the vast majority of professionals; understand the pressures and pain points that come from being caught in the middle; and gain the confidence and competence to step into their roles as significant influencers. Complete with a workbook to help you personalize your leadership journey and the authors’ plethora of stories, studies, and development models and strategies, The 360 Degree Leader equips you with the skills you need to begin making a difference in your organization, career, and life, today--with or without the promotion. There are endless opportunities for those trying to lead from the middle of an organization. From what you are, your influence is already greater than you know.
Author: Tom Szaky Publisher: Penguin ISBN: 9781591842507 Category : Biography & Autobiography Languages : en Pages : 212
Book Description
While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquifies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertiliser is available in more than 3000 locations. Not just a thrilling entrepreneurial success story, Szaky argues for a new approach to business, in which every business should aspire to be good for people, the environment and profits. He shows how the first two goals can help the third. This book is printed on 100% recycled paper.
Author: Ken Sandy Publisher: Berrett-Koehler Publishers ISBN: 152308748X Category : Business & Economics Languages : en Pages : 411
Book Description
This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!
Author: Patrick Rauland Publisher: Packt Publishing Ltd ISBN: 1835082939 Category : Computers Languages : en Pages : 352
Book Description
Elevate your e-commerce journey with this comprehensive guide covering installation, product setup, sales management, POS integration, speed optimization, themes, landing pages, plugins, security, and much more Key Features Harness the power of WooCommerce and its plugins to build fully functional e-commerce websites Optimize your website's speed and performance through image optimization and static information caching Master access control and risk mitigation for WooCommerce store security Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAuthor Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.What you will learn Grasp the fundamentals of e-commerce website development with WordPress and WooCommerce Configure the essential payment, shipping, and tax settings Set up various product types depending on your store Use Gutenberg product blocks to display products across various categories on your website Develop WordPress plugins to customize your website's functionality Use product data syncing for enhanced user experience and store performance tracking Promote your products effectively using search engine optimization (SEO) and landing pages Who this book is for This book is for web developers, WordPress developers, e-commerce consultants, and anyone familiar with WordPress interested in building an e-commerce website from scratch. Working knowledge of WordPress development and general web development concepts is required.
Author: Joyce Kay Avila Publisher: "O'Reilly Media, Inc." ISBN: 1098147839 Category : Computers Languages : en Pages : 451
Book Description
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Author: Micael Dahlen Publisher: John Wiley & Sons ISBN: 0470319925 Category : Business & Economics Languages : en Pages : 613
Book Description
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author: Richard Gay Publisher: Oxford University Press ISBN: 0199265852 Category : Business & Economics Languages : en Pages : 558
Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Author: Dinker Charak
Author: Dinker Charak
Author: John Maxwell
Author: John C. Maxwell
Author: CRAWFORD
Author: Tom Szaky
Author: Ken Sandy
Author: Patrick Rauland
Author: Joyce Kay Avila
Author: Micael Dahlen
Author: Richard Gay