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Author: Elena Neira Publisher: Editorial UOC ISBN: 8491160477 Category : Business & Economics Languages : en Pages : 111
Book Description
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Author: Elena Neira Publisher: Editorial UOC ISBN: 8491160477 Category : Business & Economics Languages : en Pages : 111
Book Description
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Author: Carl J. Mora Publisher: McFarland ISBN: 0786491876 Category : Performing Arts Languages : en Pages : 337
Book Description
Mexican filmmaking is traced from its early beginnings in 1896 to the present in this book. Of particular interest are the great changes from 1990 to 2004: the confluence of talented and dedicated filmmakers, important changes in Mexican cinematic infrastructure and significant social and cultural transformations. From Nicolas Echevarria's Cabeza de Vaca (1991), to the 1992 releases of Hellboy director Guillermo del Toro's Cronos and Alfonso Arau's Como agua para chocolate, to Alfonso Cuaron's Y tu mama tambien (2001), this work provides a close look at Mexican films that received international commercial success and critical acclaim and put Mexico on the cinematic world map. Arranged chronologically, this edition (originally published in 2005) covers the entire scope of Mexican cinema. The main films and their directors are discussed, together with the political, social and economic contexts of the times.
Author: Alberto Mira Publisher: Scarecrow Press ISBN: 0810873753 Category : Performing Arts Languages : en Pages : 497
Book Description
Spanish cinema is emerging as one of the most exciting, fascinating, and special cinemas in the world. Not only are others viewing Spanish films, but they are adopting Spanish producers and Spanish actors as their own. While Spanish cinema has been maturing for a long time and has been producing excellent directors, actors, and films for decades_including during the dark times of the Franco regime_only now is it winning numerous fans not only at home but also abroad. And with directors like Pedro Almod-var, actors and actresses like Javier Bardem and PenZlope Cruz, and films such as Abre los ojos and Alatriste to build upon, the outlook for Spanish Cinema appears brighter than ever. The Historical Dictionary of Spanish Cinema provides a better understanding of the role Spanish cinema has played in film history through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on producers, directors, film companies, actors, and films.
Author: Sophia A. McClennen Publisher: Springer ISBN: 3319570609 Category : Performing Arts Languages : en Pages : 555
Book Description
Studying the case of Latin American cinema, this book analyzes one of the most public - and most exportable- forms of postcolonial national culture to argue that millennial era globalization demands entirely new frameworks for thinking about the relationship between politics, culture, and economic policies. Concerns that globalization would bring the downfall of national culture were common in the 1990s as economies across the globe began implementing neoliberal, free market policies and abolishing state protections for culture industries. Simultaneously, new technologies and the increased mobility of people and information caused others to see globalization as an era of heightened connectivity and progressive contact. Twenty-five years later, we are now able to examine the actual impact of globalization on local and regional cultures, especially those of postcolonial societies. Tracing the full life-cycle of films and studying blockbusters like City of God, Motorcycle Diaries, and Children of Men this book argues that neoliberal globalization has created a highly ambivalent space for cultural expression, one willing to market against itself as long as the stories sell. The result is an innovative and ground-breaking text suited to scholars interested in globalization studies, Latin-American studies and film studies.
Author: Pietsie Feenstra Publisher: Amsterdam University Press ISBN: 9089643044 Category : Performing Arts Languages : en Pages : 331
Book Description
In the 1970s, especially after Franco's death in 1975, Spanish cinema was bursting at the seams. Numerous film directors broke free from the ancient taboos which had reigned under the dictatorship. They introduced characters who, through their bodies, transgress the traditional borders of social, cultural and sexual identities. Post- Franco cinema exhibits women, homosexuals, transsexuals, and delinquents in new and challenging ways.Under Franco rule, all of these dissident bodies were 'lost'. Here, they reflect new mythological figures, inhabiting an idealised body form (a prototypical body).
Author: Alberto Mira Publisher: Rowman & Littlefield ISBN: 0810876221 Category : History Languages : en Pages : 502
Book Description
Emerging as one of the most exciting, fascinating, and special kinds of filmmaking in the world, Spanish cinema has been producing excellent directors, actors, and films for decades, including during the dark times of the Franco regime. With directors (Pedro Almodovar), actors and actresses (Javier Bardem and Penelope Cruz), and films (Abre los ojos and Alatriste) amassing popularity, the outlook for Spanish cinema appears brighter than ever, and it is deservedly winning numerous fans abroad. --
Author: Pietsie Feenstra Publisher: Rodopi ISBN: 9042024739 Category : Literary Criticism Languages : en Pages : 295
Book Description
El cine español contemporáneo (1990-2005) dedica mucha atención a la rememoración del pasado (Segunda República, la Guerra Civil, el período franquista,¿) y la realidad social (el paro, la violencia doméstica, inmigración, eutanasia,¿). Directores renombrados como Pedro Almodóvar, Alejandro Amenábar, Fernando León de Aranoa, Icíar Bollaín, o Isabel Coixet, muestran este interés dentro de sus miradas cinematográficas. La gran popularidad de este cine ha estimulado su migración en pantallas ajenas y dentro de contextos universitarios nacionales e internacionales. Este libro reúne unos veinte artículos, de investigadores americanos y europeos, que ilustran las múltiples tradiciones culturales en vigor dentro de los estudios cinematográficos, y que se enfocan al mismo tiempo en el tema central del libro: ¿Cómo se puede leer, la mirada de los autores españoles, sobre el pasado y el presente, dentro del contexto de su cine nacional?
Author: Joanne Hershfield Publisher: Rowman & Littlefield Publishers ISBN: 0585241104 Category : Social Science Languages : en Pages : 334
Book Description
In recent years, Mexican films have received high acclaim and impressive box-office returns. Moreover, Mexico has the most advanced movie industry in the Spanish-speaking world, and its impact on Mexican culture and society cannot be overstated. Mexico's Cinema: A Century of Film and Filmmakers is a collection of fourteen essays that encompass the first 100 years of the cinema of Mexico. Included are original contributions written specifically for this title, plus a few classic pieces in the field of Mexican cinema studies never before available in English. These essays explore a variety of themes including race and ethnicity, gender issues, personalities, and the historical development of a national cinematic style. Each of the book's three sections-The Silent Cinema, The Golden Age, and The Contemporary Era-is preceded by a short introduction to the period and a presentation of the major themes addressed in the section. This insightful anthology is the first published study that includes pieces by Mexican and North American scholars, including a piece by the internationally acclaimed essayist Carlos Monsivais. Contributors include other acclaimed scholars and critics as well as young scholars who are currently making their mark in the area of film studies of Mexico. These authors represent various fields-community studies, film studies, cultural history, ethnic studies, and gender studies-making this volume an interdisciplinary resource, important for courses in Latin America and Third World cinema, Mexican history and culture, and Chicana/o and ethnic studies.
Author: Lidia López Gómez Publisher: Taylor & Francis ISBN: 1000933776 Category : Music Languages : en Pages : 263
Book Description
Popular Music in Spanish Cinema analyses the aesthetics and stylistic development of soundtracks from national productions, considering how political instability and cultural diversity in Spain determined the ways of making art and managing culture. As a pioneering study in this field, the chronologically structured approach of this book provides readers with a complete overview of Spanish music and connects it to the complex historical events that conditioned Spanish culture throughout the 20th century to the present day, from the Second Republic, the Spanish Civil war, and the dictatorship through to democracy. The book enables an understanding of the relationships between the recording and film production industries, the construction of collective imagination, the formulation of new stereotypes, semiotic meanings within film music and the musical exchanges between national and international cinema. This volume is an essential read for students and academics in the field of musicology, ethnomusicology and history as well as those interested in the study of diverse musical styles such as copla, zarzuela, flamenco, jazz, foxtrot, pop and rock and how they have been used in Spanish films throughout history.
Author: Elena Neira
Author: Elena Neira
Author: Carl J. Mora
Author: Alberto Mira
Author: Sophia A. McClennen
Author: Pietsie Feenstra
Author: Alberto Mira
Author: Pietsie Feenstra
Author: Daniela Treveri Gennari
Author: Joanne Hershfield
Author: Lidia López Gómez