Author: American Marketing Association. National ConferencePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 256
Book Description
Proceedings of the ... National Conference of the American Marketing Association
Author: American Marketing Association. National ConferencePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 256
Book Description
Proceedings of the ... National Conference of the American Marketing Association
Author: American Marketing Association. National ConferencePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 636
Book Description
Dynamic Marketing for a Changing World
Author: American Marketing AssociationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 614
Book Description
Marketing Precision and Executive Action
Author: American Marketing Association. National conferencePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 0
Book Description
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Author: John C. Rogers IIIPublisher: Springer
ISBN: 3319169378
Category : Business & Economics
Languages : en
Pages : 665
Book Description
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Author: Vinay KothariPublisher: Springer
ISBN: 3319169467
Category : Business & Economics
Languages : en
Pages : 644
Book Description
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Current Catalog
Author: National Library of Medicine (U.S.)Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 824
Book Description
First multi-year cumulation covers six years: 1965-70.
Serial Publications Indexed in Bibliography of Agriculture
Author: National Agricultural Library (U.S.)Publisher: Washington, D.C. : National Agricultural Library
ISBN:
Category : Agriculture
Languages : en
Pages : 176
Book Description
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Author: John B. FordPublisher: Springer
ISBN: 3319130846
Category : Business & Economics
Languages : en
Pages : 560
Book Description
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing Precision and Executive Action
Author: American Marketing AssociationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 655
Book Description