Proceedings of the Eighth West Lake International Conference on Small and Medium Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Proceedings of the Eighth West Lake International Conference on Small and Medium Business PDF full book. Access full book title Proceedings of the Eighth West Lake International Conference on Small and Medium Business by Henry Zhang. Download full books in PDF and EPUB format.
Author: Henry Zhang Publisher: ISBN: 9780646464671 Category : Business Languages : en Pages : 1614
Book Description
The focus of this conference was to seek, develop and share new and innovative small and medium enterprise ideas, research outcomes and strategies and policies in changing and volatile times. The conference had made this the emphasis, with a particular focus on creativity in SMB (Small and Medium Business).
Author: Henry Zhang Publisher: ISBN: 9780646464671 Category : Business Languages : en Pages : 1614
Book Description
The focus of this conference was to seek, develop and share new and innovative small and medium enterprise ideas, research outcomes and strategies and policies in changing and volatile times. The conference had made this the emphasis, with a particular focus on creativity in SMB (Small and Medium Business).
Author: Milan Zeleny Publisher: IOS Press ISBN: 158603748X Category : Business & Economics Languages : en Pages : 420
Book Description
Edited as a Festschrift in honor of Prof Milan Zeleny, this volume reflects and emulates his unmistakable legacy: the essential multidimensionality of human and social affairs. It contains papers dealing with: Multiple Criteria Decision Making; Social and Human System Management; and Information, Knowledge and Wisdom Management.
Author: Anna M. Gil-Lafuente Publisher: Springer ISBN: 3642304575 Category : Technology & Engineering Languages : en Pages : 463
Book Description
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Author: Mahmud Akhter Shareef Publisher: Springer ISBN: 3319312871 Category : Computers Languages : en Pages : 132
Book Description
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Author: Florentin Smarandache, Jean Dezert Publisher: Infinite Study ISBN: 1599733242 Category : Languages : en Pages : 506
Book Description
The fourth volume on Advances and Applications of Dezert-Smarandache Theory (DSmT) for information fusion collects theoretical and applied contributions of researchers working in different fields of applications and in mathematics. The contributions (see List of Articles published in this book, at the end of the volume) have been published or presented after disseminating the third volume (2009, http://fs.gallup.unm.edu/DSmT-book3.pdf) ininternational conferences, seminars, workshops and journals.
Author: Florentin Smarandache Publisher: Infinite Study ISBN: Category : Mathematics Languages : en Pages : 506
Book Description
The fourth volume on Advances and Applications of Dezert-Smarandache Theory (DSmT) for information fusion collects theoretical and applied contributions of researchers working in different fields of applications and in mathematics. The contributions have been published or presented after disseminating the third volume (2009, http://fs.gallup.unm.edu/DSmT-book3.pdf) in international conferences, seminars, workshops and journals.