Author: Jean-Charles ChebatPublisher: Coral Gables, Fla. : Academy of Marketing Science
ISBN: 9780931268205
Category : Marketing
Languages : en
Pages : 539
Book Description
Proceedings of the 1998 Multicultural Marketing Conference : Montreal, Quebec, Canada, September 17-20, 1998
Author: Jean-Charles ChebatPublisher: Coral Gables, Fla. : Academy of Marketing Science
ISBN: 9780931268205
Category : Marketing
Languages : en
Pages : 539
Book Description
Proceedings of the 1998 Multicultural Marketing Conference
Author: Jean-Charles ChebatPublisher:
ISBN: 9780931268205
Category : Marketing
Languages : en
Pages : 539
Book Description
Multicultural Marketing Conference, 1998
Author: Academy of Marketing Science StaffPublisher:
ISBN: 9780608202860
Category :
Languages : en
Pages : 567
Book Description
Proceedings of the 1998 Multicultural Marketing Conference
Author: Jean-Charles ChebatPublisher: Springer
ISBN: 3319173839
Category : Business & Economics
Languages : en
Pages : 568
Book Description
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Routledge Companion to Contemporary Brand Management
Author: Francesca Dall'Olmo RileyPublisher: Routledge
ISBN: 1317751574
Category : Business & Economics
Languages : en
Pages : 818
Book Description
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
AMA Winter Educators' Conference
Author: Ethnic Marketing
Author: Guilherme PiresPublisher: Routledge
ISBN: 1135046395
Category : Business & Economics
Languages : en
Pages : 383
Book Description
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Resources in Education
Author: World Science Report 1998
Author: UnescoPublisher: UNESCO Principal Regional Office for Asia & the Pacific
ISBN: 9789231034466
Category : Science
Languages : en
Pages : 292
Book Description
This year's edition of the World Science Report examines the role played by science in resolving the major issues facing human society, such as food security, water resources and disease.
Author: