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Author: group of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090579159 Category : Business & Economics Languages : en Pages : 360
Book Description
Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015
Author: group of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090579159 Category : Business & Economics Languages : en Pages : 360
Book Description
Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015
Author: collective of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090579132 Category : Architecture Languages : en Pages : 288
Author: group of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090623123 Category : Business & Economics Languages : en Pages : 189
Book Description
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, July 8 - 9, 2016
Author: group of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090623190 Category : Political Science Languages : en Pages : 81
Book Description
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2017 (IAC-MEM 2017), Friday - Saturday, April 14 - 15, 2017
Author: collective of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090579183 Category : Business & Economics Languages : en Pages : 246
Book Description
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, April 15 - 16, 2016
Author: collective of authors Publisher: Czech Institute of Academic Education ISBN: 808820304X Category : Business & Economics Languages : en Pages : 343
Book Description
International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.
Author: group of authors Publisher: Czech Institute of Academic Education ISBN: 8088203031 Category : Business & Economics Languages : en Pages : 331
Book Description
International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Author: group of authors Publisher: Czech Institute of Academic Education z.s. ISBN: 8090623107 Category : Business & Economics Languages : en Pages : 143
Book Description
International Academic Conference on Management, Economics and Marketing in Bratislava, Slovakia 2016 (IAC-MEM 2016), Wednesday - Thursday, July 6 - 7, 2016
Author: Sébastien Lefait Publisher: Vernon Press ISBN: 1648893937 Category : Business & Economics Languages : en Pages : 256
Book Description
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Author: Peter Schneckenleitner Publisher: Springer Nature ISBN: 3658406194 Category : Business & Economics Languages : en Pages : 248
Book Description
The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
Author: group of authors
Author: group of authors
Author: collective of authors
Author: group of authors
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Author: collective of authors
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Author: group of authors
Author: Sébastien Lefait
Author: Peter Schneckenleitner