Proceedings ... Annual Conference of the American Council on Consumer Interests PDF Download

Author: American Council on Consumer Interests. Conference
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 384

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Author: Association for Financial Counseling and Planning Education (U.S.). Conference
Publisher:
ISBN:
Category : Finance, Personal
Languages : en
Pages : 292

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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 340

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Author: British Library. Lending Division
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 456

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Author: Paul N. Bloom
Publisher: SAGE
ISBN: 9780761916260
Category : Business & Economics
Languages : en
Pages : 570

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Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287

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Author: Elizabeth J. Wilson
Publisher: Springer
ISBN: 3319131419
Category : Business & Economics
Languages : en
Pages : 381

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This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Grahame W. Gould
Publisher: CRC Press
ISBN: 1482278863
Category : Technology & Engineering
Languages : en
Pages : 283

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The food world has a number of options available to make the food industry more diverse, competitive, and efficient. Innovations in Food Processing investigates some of these options, alternative technologies, and strategies for properly addressing new challenges facing the food industry. It also provides specific examples on how these alternatives

Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Consumer Affairs
Publisher:
ISBN:
Category : Finance, Personal
Languages : en
Pages : 78

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Author: Luther Tweeten
Publisher: Routledge
ISBN: 0429695756
Category : Political Science
Languages : en
Pages : 462

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This project had origins in 1987 in communication between Yutaka Yoshioka, Chairman, Japan International Agricultural Council, and Kenneth Farrell, Vice President for Agriculture and Natural Resources, the University of California-Berkeley. Projects were proposed in "long-term food and consumption trends" and "a comparative analysis of farm structure in the United States and Japan" (letter from Farrell to Yoshioka, April 20, 1987). Proposals and counterproposals were sent back and forth but the project accelerated after Professor Wen Chern of The Ohio State University learned of the project from Professor Naraomi Imamura of the University of Tokyo on a visit to Tokyo in September 1989. Because of pressing administrative responsibilities precluding an active role in the project, Kenneth Farrell recommended to Professor Imamura that the project be carried out with Professor Chern and associates.