Author: Philip B. FitzellPublisher:
ISBN: 9780963292018
Category : Design
Languages : en
Pages : 340
Book Description
Private Label Marketing in the 1990s
Author: Philip B. FitzellPublisher:
ISBN: 9780963292018
Category : Design
Languages : en
Pages : 340
Book Description
Private Label Marketing in the 1990s
Author: Philip FitzellAdvances in National Brand and Private Label Marketing
Author: Francisco J. Martínez-LópezPublisher: Springer
ISBN: 3319201824
Category : Business & Economics
Languages : en
Pages : 208
Book Description
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
Advances in National Brand and Private Label Marketing
Author: Juan Carlos Gázquez-AbadPublisher: Springer Nature
ISBN: 3031328949
Category : Business & Economics
Languages : en
Pages : 156
Book Description
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Private Label Marketing in the 21st Century
Author: Philip B. FitzellPublisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 294
Book Description
This analysis focuses specifically on how private brand impacts on all aspects business: product innovations, packaging creativity, quality assurance, merchandising, partnerships, and the Internet. The coverage spans North and South America, Europe, the Pacific Rim, and South Africa.
Improving Marketing Strategies for Private Label Products
Author: Arslan, YusufPublisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Specialty Retailers -- Marketing Triumphs and Blunders
Author: Ronald D. MichmanPublisher: Bloomsbury Publishing USA
ISBN: 0313000417
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.
Creating Powerful Brands
Author: Leslie De ChernatonyPublisher: Routledge
ISBN: 1856178498
Category : Business & Economics
Languages : en
Pages : 496
Book Description
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Readings in Modern Marketing
Author: John A. QuelchPublisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
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