Author: Philip B. Fitzell
Publisher:
ISBN: 9780963292018
Category : Design
Languages : en
Pages : 340

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Book Description

Author: Philip Fitzell
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319201824
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
The growth in private labels has huge implications for managers on both sides.

Author: Philip B. Fitzell
Publisher: Global Book Productions
ISBN:
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Author: Philip B. Fitzell
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 294

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Book Description
This analysis focuses specifically on how private brand impacts on all aspects business: product innovations, packaging creativity, quality assurance, merchandising, partnerships, and the Internet. The coverage spans North and South America, Europe, the Pacific Rim, and South Africa.

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145

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Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319399462
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.