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Author: Valentin Nehls Publisher: GRIN Verlag ISBN: 3640737059 Category : Business & Economics Languages : en Pages : 37
Book Description
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), 12 entries in the bibliography, language: English, abstract: A thorough understanding of consumer behaviour, 'to know and understand the consumer so well that the product or service fits him' (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation's effectiveness.
Author: Valentin Nehls Publisher: GRIN Verlag ISBN: 3640737059 Category : Business & Economics Languages : en Pages : 37
Book Description
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), 12 entries in the bibliography, language: English, abstract: A thorough understanding of consumer behaviour, 'to know and understand the consumer so well that the product or service fits him' (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation's effectiveness.
Author: Philip B. Fitzell Publisher: Global Book Productions ISBN: Category : Business & Economics Languages : en Pages : 306
Book Description
This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
Author: Nirmalya Kumar Publisher: Springer ISBN: 1137276622 Category : Business & Economics Languages : en Pages : 213
Book Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Author: R. Shanthi Publisher: MJP Publisher ISBN: Category : Design Languages : en Pages : 672
Book Description
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.
Author: Philip B. Fitzell Publisher: ISBN: Category : Brand name products Languages : en Pages : 294
Book Description
This analysis focuses specifically on how private brand impacts on all aspects business: product innovations, packaging creativity, quality assurance, merchandising, partnerships, and the Internet. The coverage spans North and South America, Europe, the Pacific Rim, and South Africa.
Author: Philip B. Fitzell Publisher: ISBN: Category : Business & Economics Languages : en Pages : 408
Book Description
Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).
Author: Robert Rozema Publisher: Teachers College Press ISBN: 0807759457 Category : Education Languages : en Pages : 169
Book Description
Writing for the inclusive classroom, Robert Rozema offers practical, evidenced-based strategies for teaching literature, informational texts, writing, and communication to students on the spectrum. The final chapter includes a complete unit plan on Of Mice and Men, illustrating how curriculum focused on commonly taught literary works can be reimagined to accommodate the needs and draw on the strengths of students on the spectrum.
Author: Rudy Hirschheim Publisher: Springer Science & Business Media ISBN: 3662047543 Category : Business & Economics Languages : en Pages : 539
Book Description
This book attempts to synthesize what is known about information systems (IS) outsourcing by dividing the subject into six interrelated parts. It contains an excellent collection of high-quality articles on information systems outsourcing and examples of successful outsourcing in organizations through empirical surveys and case studies. It also offers new insights into hot topics such as information technology offshoring.
Author: Valentin Nehls
Author: Valentin Nehls
Author: Philip B. Fitzell
Author: Nirmalya Kumar
Author: R. Shanthi
Author: Philip B. Fitzell
Author: Philip B. Fitzell
Author: 
Author: Robert Rozema
Author: Rudy Hirschheim
Author: