Principles of Window Display PDF Download

Author: James Hamilton Picken
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456

View

Book Description

Author: Robert Kretschmer
Publisher:
ISBN:
Category : Display of merchandise
Languages : en
Pages : 172

View

Book Description

Author: Robert Kretschmer
Publisher:
ISBN: 9781449596132
Category : Display of merchandise
Languages : en
Pages : 130

View

Book Description
Reprint of the 1952 book on interior and window display in the retail setting, including all the original vintage illustrations. Contents 1. DISPLAY AND SALES, 13 2. DISPLAY DEPARTMENT PERSONNEL, 22 3. MACHINES AND MATERIALS, 26 4. STRUCTURAL EQUIPMENT, 32 5. LIGHTING AND LAYOUT, 38 6. SIGNS AND SHOW CARDS, 43 7. COLOR, 49 8. INTERIOR DISPLAYS, 60 9. THEME IN DISPLAY, 65 10. GETTING THE MOST PROM DISPLAY, 76 11. WINDOWS AS MONEY, 87 12. POINTOESALE DISPLAYS, 96 13. STORE-FRONT AND WINDOW DESIGN, 103 14. EXAMPLES OF WINDOWS SUMMARY, 109

Author: Carmen Cabezas Fontanilla
Publisher: Ideaspropias Editorial S.L.
ISBN: 8498392225
Category : Business & Economics
Languages : en
Pages : 192

View

Book Description
A good professional window dresser must be innovative and creative, intuitive and resourceful, i.e., an artist with a technical and commercial base. They must also possess artistic, marketing and technical skills. Moreover, an excellent sense of colour and light and an ability to create scenic displays is also important. This handguide, published by Ideaspropias Editorial, is a practical guide to the techniques, methods, materials and procedures entailed in the art of window dressing. It also includes resources and real examples that will guide and facilitate your work when designing a shop window. The aim of this training material is give you the knowledge of how to develop the design of a window display, by applying window-dressing techniques based on previously-identified technical, marketing and aesthetic objectives. This practical guide is a reference for all those wishing to design and assemble a window display.

Author: G. L. Timmins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 120

View

Book Description

Author: South Carolina. Office of Vocational Education. Distributive Education Section
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 38

View

Book Description

Author: Kerry Meakin
Publisher: Bloomsbury Publishing
ISBN: 1350427470
Category : Design
Languages : en
Pages : 313

View

Book Description
This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques. Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.

Author: Robert KRETSCHMER (Advertising Specialist.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 143

View

Book Description

Author: William Nelson Taft
Publisher:
ISBN:
Category : Show-windows
Languages : en
Pages : 448

View

Book Description

Author: California. Bureau of Business Education
Publisher: Routledge
ISBN: 1136371907
Category : Business education
Languages : en
Pages : 393

View

Book Description