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Author: Ramanuj Majumdar & Taposh Ghoshal Publisher: Jaico Publishing House ISBN: 8184954573 Category : Business & Economics Languages : en Pages : 341
Book Description
Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations
Author: Jeff Kirchick Publisher: ISBN: 9781735956909 Category : Languages : en Pages : 200
Book Description
Whether you realize it or not, every day you are selling something. You might not consider yourself a salesperson and you might slam the door shut on the guy who comes to your house offering a widget. But from interpersonal relationships to job interviews to riffing about politics with your friends, life is a series of interactions involving the timeless skills of salesmanship. We often associate salesmanship with phoniness - used car dealers, telemarketers, snake oil salesmen - but in this engaging and humorous debut, Jeffrey Kirchick, an up-and-coming voice in the world of sales leadership, argues that what's missing in salesmanship is what's missing in life generally: authenticity. With Artificial Intelligence and Machine learning threatening to render whole professions obsolete, authenticity matters more than ever - and not only to people who work in sales. And at a time when groupthink dominates our discourse, authenticity is needed more than ever. In this brisk and engaging work combining entrepreneurial advice, political commentary, and memoir, Kirchick turns conventional business wisdom on its head, explaining why the customer is not always right, why being weird is good, and how being a failure can be admirable.
Author: M. C. Cant Publisher: Juta and Company Ltd ISBN: 9780702166365 Category : Business & Economics Languages : en Pages : 292
Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.