Principles of Marketing and Personal Selling PDF Download

Author: Miguel Sahagun
Publisher:
ISBN: 9781524989118
Category :
Languages : en
Pages :

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Author: MIGUEL. SAHAGUN
Publisher:
ISBN: 9781524923297
Category :
Languages : en
Pages :

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Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :

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Author: Gary Armstrong
Publisher: Pearson Australia
ISBN: 1486002536
Category : Business & Economics
Languages : en
Pages : 601

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The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 818

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Author: Richard J. Semenik
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 710

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Author: Thomas C. Kinnear
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 858

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Author: J. Donald Weinrauch
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 456

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Author: Cristina Calvo Porral, John L. Stanton
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 473

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Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

Author: Harry Rudolph Tosdal
Publisher: Ayer Company Pub
ISBN: 9780405111846
Category : Selling
Languages : en
Pages : 753

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