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Author: Wucius Wong Publisher: John Wiley & Sons ISBN: 9780471285526 Category : Design Languages : en Pages : 356
Book Description
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: Wucius Wong Publisher: John Wiley & Sons ISBN: 9780471285526 Category : Design Languages : en Pages : 356
Book Description
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: Wucius Wong Publisher: John Wiley & Sons ISBN: 9780471289609 Category : Computers Languages : en Pages : 100
Book Description
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author: Wucius Wong Publisher: ISBN: Category : Architecture Languages : en Pages : 124
Book Description
Helps beginning designers think sculpturally by examining the elements of three-dimensional design and the use of simple planes and lines in geometric construction.
Author: Nigel C. Lewis Publisher: John Wiley & Sons ISBN: 111953951X Category : Architecture Languages : en Pages : 654
Book Description
Teaches the principles behind the successful planning and creation of inspired built forms and urban places This book offers an integrated understanding of both the principles and the perception of the design of built environments and public spaces. It outlines the fundamental characteristics that are evident in the creation of built form and illustrates how they determine the experience of resultant places. It also consolidates the key criteria that need to be taken into consideration in the development of these areas. All of the above-mentioned aims to provide designers with a solid understanding of the implications of their decisions on perception and behavior during the creation of new spaces. Design and Order: Perceptual experience of built form - Principles in the Planning and Making of Place starts by examining the designing of natural environments and the affect that they have on humans. It teaches readers how people experience and are shaped by a space—via their eyes, brain, and overall perception. It then instructs on proper grammar of form and syntax so that designers can understand how to pursue design processes systematically. The book then takes readers through this process of designing, informing them on the principles of form, function, configuration, communication, organization, color and contrasts, building structures, good practice and more. Seeks to improve the methodological approach to the planning and design of buildings Broadly address all of the functions that impact the realization of new built and urban form Outlines the fundamental characteristics that are evident in the design of built forms and illustrates how these characteristics determine the experience of the resultant places Comprehensively covers the ideas, principles, and the perception of design Teaches designers to make informed decisions about applying or discarding principles when creating spaces. Design and Order is a unique book that will appeal to students and professionals in architecture, urban design and planning, as well as designers and developers.
Author: Wucius Wong Publisher: John Wiley & Sons ISBN: 9780471287087 Category : Architecture Languages : en Pages : 230
Book Description
Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.
Author: Paul Rand Publisher: Yale University Press ISBN: 0300230915 Category : Design Languages : en Pages : 233
Book Description
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Author: Stephen Luecking Publisher: Pearson ISBN: 9780130959751 Category : Design Languages : en Pages : 0
Book Description
This text is a thorough introduction to three-dimensional design: the importance of forms and objects in space. It covers the areas of problem solving: form/plane/space relationships. Of equal importance is its unique coverage of functional, cultural, and spatial contexts that condition the meanings we impart in creating objects. Its underlying goal is to provide a practical and theoretical understanding of how objects and the spaces they occupy shape the physical and perceptual nature of our reality.
Author: Dennis Puhalla Publisher: Rockport Publishers ISBN: 9781592537006 Category : Design Languages : en Pages : 168
Book Description
Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful design compositions, Design Elements: Form & Space establishes a basis for visual organization strategies and serves as a comprehensive manual for graphic designers. Understanding how elements interact in a layout is a critical step in stimulating visual thinking and compositional decision-making, and this book illustrates these principles in numerous diagrams, drawings, and practical examples of application. You'll also learn how conventional color harmonies effect form and space and how to apply elements to images and type to create balanced layouts. Gain a deeper aesthetic understanding of form in the context of ordering space with Design Elements: Form & Space.
Author: Wucius Wong
Author: Wucius Wong
Author: Wucius Wong
Author: Wucius Wong
Author: William Lidwell
Author: Nigel C. Lewis
Author: Wucius Wong
Author: Paul Rand
Author: Stephen Luecking
Author: Dennis Puhalla
Author: Egon Schirmbeck