Principles of Entrepreneurship and Small Business Management PDF Download

Author: Isa Van Aardt
Publisher:
ISBN: 9780199046034
Category : Business enterprises
Languages : en
Pages : 240

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Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0

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Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Author: Sonny Nwankwo
Publisher: Routledge
ISBN: 1136879072
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Author: Ali F. Farhoomand
Publisher: Hong Kong University Press
ISBN: 9622097588
Category : Business & Economics
Languages : en
Pages : 327

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Book Description
The case studies are topically diverse, and span a range of managerial functions and sectors. This casebook is an anthology of 28 cases from the series. The cases are written with a strong management perspective to offer a practical and interesting look at how successful entrepreneur-managers in Hong Kong systematically generate innovations in the shape of successful new products, services, processes and technologies when faced with various organizational and environmental challenges. They constitute a comprehensive self-contained course of study; each case can also be considered on its own.

Author: Sara Carter
Publisher: Pearson Education
ISBN: 9780273702672
Category : Business & Economics
Languages : en
Pages : 596

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Book Description
This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepreneurship and the practical business of managing a small firm.

Author: Monique Reece
Publisher: Pearson Education
ISBN: 0137081359
Category :
Languages : en
Pages : 807

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Book Description
In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.

Author: Veerabhadrappa Havinal
Publisher: New Age International
ISBN: 8122426026
Category : Entrepreneurship
Languages : en
Pages : 23

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Book Description
About the Book: Of late, academicians of technical education have felt the importance of ''Management'' and ''Entrepreneurship''. Engineers need to manage their departments/sections/subordinates, and Entrepreneurship helps the large pool of technical manpower in developing small-scale industries in high tech areas thereby contributing to the economy of the country. This book covers both 'Management' and 'Entrepreneurship'. The first chapters of this book deal with Management, Planning, Organizing and Staffing, Directing and Controlling. The last four chapters deal with Entrepreneurship, Small-Scale Industries, Institutional support and Project formulation. Adequate number of simple examples with which the students are familiar are included in each chapter. In addition, each chapter contains student learning activities to give the readers a chance to enhance the learning process. Though the book is written keeping in mind the syllabus of Visvesvaraya Technological University, yet it is useful for B.Com, BBM, DBM, . PGDBM and MBA students also. Contents: Management Planning Organizing and Staffing Directing and Controlling Entrepreneurship Small-Scale Industries Institutional Support Preparation of Project.

Author: Thomas Zimmerer
Publisher: Prentice Hall
ISBN: 9780131440296
Category : Entrepreneurship
Languages : en
Pages : 0

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Book Description
Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and a practical hands-on approach to entrepreneurship. Supported by supplementary material for the lecturer and student in both a CD-Rom and companion website.

Author: Ian Chaston
Publisher: SAGE
ISBN: 1446202194
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple′s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students.

Author: Peter Drucker
Publisher: Routledge
ISBN: 1317601351
Category : Business & Economics
Languages : en
Pages : 365

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Book Description
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello