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Author: David Tovey Publisher: Kogan Page Publishers ISBN: 0749466588 Category : Business & Economics Languages : en Pages : 264
Book Description
Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.
Author: David Tovey Publisher: Kogan Page Publishers ISBN: 0749466588 Category : Business & Economics Languages : en Pages : 264
Book Description
Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.
Author: Adrian Liley Publisher: Lulu.com ISBN: 0244031886 Category : Fiction Languages : en Pages : 536
Book Description
Percy Gabbitt is on the run...from virtually everyone. The police want him, a South London gang wants him, The Japanese and the Americans want him. But Gabbitt doesn't know it as he stumbles around the Far East on a Marketing Trip avoiding bullets, riots and speeding trains. This is the second part of The Marketeer and also includes panda kidnapping, torture by Polly Pockets, motionless artistes and a whole host of unsavoury characters from goblins and minotaurs to psychotic assassins and the fans of Watford Football Club.
Author: Shel Horowitz Publisher: A W M ISBN: 9780961466664 Category : Business & Economics Languages : en Pages : 164
Book Description
Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Author: Adrian Liley Publisher: Lulu.com ISBN: 0244243506 Category : Business & Economics Languages : en Pages : 306
Book Description
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
Author: John Labriola Publisher: Tate Publishing ISBN: 159886744X Category : Selling Languages : en Pages : 206
Book Description
A guide to working in the world without being consumed by it, "Christ-Centered Selling" is a scripture-based approach to selling-an approach yielding more prospects, peace and prosperity. Author John LaBriola brings readers to a deeper relationship with God through the practice of Christian principles at work with this unique guide to business, where a better relationship with self, others and God leads to satisfying business relationships and excellence in the workplace.
Author: Sonja Jefferson Publisher: Kogan Page Publishers ISBN: 0749465816 Category : Business & Economics Languages : en Pages : 248
Book Description
*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Author: Lee Godden Publisher: Telsius Publishing LLC ISBN: 9780974007601 Category : Business & Economics Languages : en Pages : 232
Book Description
Calmness, confidence, and mindfulness are three Zen values that this instructive sales handbook teaches business professionals to integrate into their customer relationships. Essential sales skills such as prospecting, maintaining strong customer service, and managing relationships are complemented by the philosophical tenets of Zen, which reveal how to succeed financially, grow personally, and connect with today's customers. Exploratory exercises and office meditations help professionals include mindfulness in their daily routine. The credibility, trust, and motivation gained by using Zen-based sales techniques offer salespeople, entrepreneurs, executives, and business managers sure methods for developing repeat and referral businesses and building customer relationships.
Author: Bill Gallagher Publisher: Houghton Mifflin Harcourt ISBN: 9780395578209 Category : Business & Economics Languages : en Pages : 230
Book Description
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Author: Joel E. Oestreich Publisher: Georgetown University Press ISBN: 9781589013902 Category : Political Science Languages : en Pages : 260
Book Description
The UN Secretary-General, Kofi Annan, has instructed all UN specialized agencies and other affiliated organizations to consider how their work might advance the cause of human rights around the world. Many of these bodies have taken this call to heart, with a wide range of intergovernmental organizations (IGOs) trying to play a more active role in promoting human welfare. Power and Principle is a comparative study of how and why IGOs integrate human rights standards into their development operations. It focuses on the process of policy innovation in three UN-related IGOs: the UN Children's Fund (UNICEF,) the World Bank, and the World Health Organization (WHO). In his comprehensive analysis, Joel E. Oestreich uses case studies to demonstrate how their policies have evolved during the past two decades to reflect important human rights considerations. Drawing on interviews with dozens of staffers from IGOs, Oestreich creates a gripping narrative of the inner workings of these large bureaucracies. In each study he describes how the organization first became interested in human rights standards, how these standards were adopted as a priority, how the organization defined rights in the context of their work, and what a rights-based approach has meant in practice. The book argues that IGOs ought to be seen as capable of meaningful agency in international politics, and describes the nature of that agency. It concludes with an examination of these organizations and their ethical responsibilities as actors on the world stage.
Author: David Tovey
Author: David Tovey
Author: Don & Tammy Cardenas
Author: Adrian Liley
Author: Shel Horowitz
Author: Adrian Liley
Author: John Labriola
Author: Sonja Jefferson
Author: Lee Godden
Author: Bill Gallagher
Author: Joel E. Oestreich