Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 172

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Author:
Publisher: UNESCO
ISBN: 9230010871
Category :
Languages : en
Pages : 209

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Author: Norbert Bachleitner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110641976
Category : Literary Criticism
Languages : en
Pages : 486

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Book Description
The three concepts mentioned in the title of this volume imply the contact between two or more literary phenomena; they are based on similarities that are related to a form of ‘travelling’ and imitation or adaptation of entire texts, genres, forms or contents. Transfer comprises all sorts of ‘travelling’, with translation as a major instrument of transferring literature across linguistic and cultural barriers. Transfer aims at the process of communication, starting with the source product and its cultural context and then highlighting the mediation by certain agents and institutions to end up with inclusion in the target culture. Reception lays its focus on the receiving culture, especially on critcism, reading, and interpretation. Translation, therefore, forms a major factor in reception with the general aim of reception studies being to reveal the wide spectrum of interpretations each text offers. Moreover, translations are the prime instrument in the distribution of literature across linguistic and cultural borders; thus, they pave the way for gaining prestige in the world of literature. The thirty-eight papers included in this volume and dedicated to research in this area were previously read at the ICLA conference 2016 in Vienna. They are ample proof that the field remains at the center of interest in Comparative Literature.

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: International Energy Agency
Publisher: Organization for Economic Co-Operation & Development
ISBN:
Category : Business & Economics
Languages : en
Pages : 720

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Book Description
This 2010 edition of Energy Technology Perspectives examines the extent to which an energy technology revolution is taking place, the key technologies that are emerging, the costs and benefits of these technologies, and policies needed to foster their use. ETP 2010 presents updated scenarios from the present to 2050 that show which new technologies will be most important in key sectors and in different regions of the world. It highlights the importance of finance to achieve change, examines the implications of the scenarios for energy security and looks at how to accelerate the deployment of low-carbon technologies in major developing countries. It presents roadmaps and transition pathways for spurring deployment of the most important clean technologies and for overcoming existing barriers. With extensive data, projections and analysis, Energy Technology Perspectives 2010 provides decision makers with the detailed information and insights needed to accelerate the switch to a more secure, low-carbon energy future.

Author: Guttorm Fløistad
Publisher: Springer Science & Business Media
ISBN: 9401736499
Category : Philosophy
Languages : en
Pages : 456

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Author: Jim Keith
Publisher: Illuminet Press
ISBN: 9781881532217
Category : Political Science
Languages : en
Pages : 128

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Book Description
The era of chemical and biological megadeath is upon us, and the potential of deadly biowarfare attacks from governments, militant independent groups, and even individuals is far greater than it has been at any time in the past. At this time, more than twenty-five countries are developing, or have stockpiles of chemical and biological weapons, in many cases in sufficient quantities to wipe out the entire population of the world. So far the danger of chemical and biological aggression has been little acknowledged, and, at least in America, little prepared for by federal and local government. Most terrorist threats and attacks are not widely reported in the mainstream media. Although information about the proliferation of man-made diseases is carefully suppressed by governments and the media they will be covered in the pages of this book. Not only is America unprepared and ignorant of what is happening, but the people in government and scientific professions who do know, who should be warning the American public about the dangers of chemical and biological terrorism, are instead doing their utmost to hide this information from us; information that is vital for our survival.The information that is contained in the pages of this book will not be measured or calculated to reassure people that everything is fine, when reassurance is the exact opposite of what is needed at this time. It may even give you nightmares when you realise the real circumstance that we are in. The information in the pages that follow will be the truth about the biowarfare threat to America.

Author: B. Hallen
Publisher:
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 152

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Book Description
This is the only analysis of indigenous discourse about an African belief system undertaken within the framework of Anglo-American analytical philosophy.

Author: Elizabeth Klosty Beaujour
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 296

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Book Description

Author: Françoise Bouchet-Saulnier
Publisher: Rowman & Littlefield Publishers
ISBN: 1442221135
Category : Political Science
Languages : en
Pages : 827

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Book Description
Now in a comprehensively updated edition, this indispensable handbook analyzes how international humanitarian law has evolved in the face of these many new challenges. Central concerns include the war on terror, new forms of armed conflict and humanitarian action, the emergence of international criminal justice, and the reshaping of fundamental rules and consensus in a multipolar world. ThePractical Guide to Humanitarian Law provides the precise meaning and content for over 200 terms such as terrorism, refugee, genocide, armed conflict, protection, peacekeeping, torture, and private military companies—words that the media has introduced into everyday conversation, yet whose legal and political meanings are often obscure. The Guide definitively explains the terms, concepts, and rules of humanitarian law in accessible and reader-friendly alphabetical entries. Written from the perspective of victims and those who provide assistance to them, the Guide outlines the dangers, spells out the law, and points the way toward dealing with violations of the law. Entries are complemented by analysis of the decisions of relevant courts; detailed bibliographic references; addresses, phone numbers, and Internet links to the organizations presented; a thematic index; and an up-to-date list of the status of ratification of more than thirty international conventions and treaties concerning humanitarian law, human rights, refugee law, and international criminal law. This unprecedented work is an invaluable reference for policy makers and opinion leaders, students, relief workers, and members of humanitarian organizations. Published in cooperation with Doctors Without Borders/Médecins Sans Frontières.