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Author: Mario Mazzocchi Publisher: SAGE ISBN: 1446204014 Category : Business & Economics Languages : en Pages : 433
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: Mario Mazzocchi Publisher: SAGE ISBN: 1446204014 Category : Business & Economics Languages : en Pages : 433
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: Victor Jupp Publisher: Pine Forge Press ISBN: 1446238563 Category : Social Science Languages : en Pages : 619
Book Description
Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences.
Author: Mike Allen Publisher: SAGE Publications ISBN: 1483381420 Category : Social Science Languages : en Pages : 2013
Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: Dawn Quist Publisher: MacMillan Education, Limited ISBN: Category : Education Languages : en Pages : 164
Book Description
This text covers all the aspiring or busy teacher needs to know about the basic methods of primary teaching and provides more besides. There are sectioins on basic principles, organization, planning, working with children, teaching strategies, methods, resources, assessment and working with others. Individual topics range from being gender aware, to lesson planning, giving explanations, managing large classes, using the school compound and keeping records. All contain pratical suggestions. Student teachers in training and newly qualified or unqualified teachers should find them helpful. Experienced primary teachers should also find the book a resource to improve their professional practice, either working on their own, or in groups for in-service training.
Author: Rosemary Webb Publisher: Routledge ISBN: 1317987330 Category : Education Languages : en Pages : 111
Book Description
This book increases understanding of, and provides inspiration for, the conduct of research in primary/elementary education. It discusses and evaluates the selection and development of research methods used for their own innovatory projects. They explore the relationship between their choice of research methods, the frameworks for analysis used and research findings. In so doing they address the topical and controversial issues posed by these methods and alternative data-gathering techniques. These include: the case for the use of random-controlled trials to inform policy-making and improve classroom practice the role of mixed methods to investigate the social aspects of inclusion children as researchers researching their peers the relationship between research and teacher development an analysis of the portrayal of teachers and education in the regional and national news the contribution of qualitative research in cross-national projects. In research on teaching and learning in primary schools, accessing the views and experiences of children is crucial. Consequently, the possibilities and limitations of data collection techniques for collecting the views of children are central and concerns about validity and ethics posed by the power relationships between researchers and research participants are examined. This book was based on a special issue of Educational 3-13 International Journal of Primary, Elementary and Early Years Education.
Author: Neil J. Salkind Publisher: SAGE ISBN: 1412961270 Category : Philosophy Languages : en Pages : 1779
Book Description
"Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.
Author: Heath Rose Publisher: Bloomsbury Publishing ISBN: 1350025852 Category : Language Arts & Disciplines Languages : en Pages : 313
Book Description
The successful collection of data is a key challenge to obtaining reliable and valid results in applied linguistics research. Data Collection Research Methods in Applied Linguistics investigates how research is conducted in the field, encompassing the challenges and obstacles applied linguists face in collecting good data. The book explores frequently used data collection techniques, including: * interviews and focus groups * observations * stimulated recall and think aloud protocols * data elicitation tasks * corpus methods * questionnaires * validated tests and measures Each chapter focuses on one type of data collection, outlining key concepts, threats to reliability and validity, procedures for good data collection, and implications for researchers. The chapters also include exemplary research projects, showcasing and explaining for readers how the technique was used to collect data in a successfully published study. This book is an essential resource for both novice and experienced applied linguists tackling data collection techniques for the first time.
Author: Mario Mazzocchi
Author: Mario Mazzocchi
Author: Victor Jupp
Author: Mike Allen
Author: Dawn Quist
Author: Rosemary Webb
Author: United States. Bureau of Mines
Author: Neil J. Salkind
Author: Heath Rose
Author: Yvonne Carter
Author: Elizabeth P. Bemis