Pride, Marketing, Looseleaf, with Bonus Package, with Study Guide, 13th Edition PDF Download

Author: William M. Pride
Publisher:
ISBN: 9780618656868
Category : Business & Economics
Languages : en
Pages :

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Author: Houghton Mifflin College Division
Publisher:
ISBN: 9780618889563
Category :
Languages : en
Pages : 0

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Author: Pride
Publisher: Houghton Mifflin
ISBN: 9780618578313
Category : Business & Economics
Languages : en
Pages : 742

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Author: Pride
Publisher:
ISBN: 9780395572719
Category : Business & Economics
Languages : en
Pages : 358

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Author: Pride
Publisher:
ISBN: 9780395736722
Category :
Languages : en
Pages :

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Author: Houghton Mifflin College Division
Publisher:
ISBN: 9780547072388
Category : Business & Economics
Languages : en
Pages :

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Author:
Publisher:
ISBN: 9780835248518
Category : Authors
Languages : en
Pages :

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Author:
Publisher:
ISBN: 9781337537551
Category :
Languages : en
Pages :

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Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design